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Publications from the former SEMrush blog. Beware: some info may be outdated!

An online startup is nothing without a passionate community built up around it. This kind of community gains momentum as it grows, propelling your brand forward, but getting it started can be one of the most challenging aspects of business.
Developing a successful marketing campaign is not always easy during the holiday season. Marketers, especially franchise marketers, can use this energy to target a local audience. This is really the time of year to get creative with local campaigns and think outside of the box.
Appearing as a Google Answer in what is commonly referred to as position zero can be a great way to leapfrog your competitors to the top of the SERPs, and capture as much traffic as possible. Kevin Gibbons shared a go-to actionable plan that you can use to get started with using SEMrush to help you get your content featured on Google Answer boxes too.
We held five in-depth interviews with members of our PPC team to find out how did they increase revenue from non-branded pay-per-click campaigns by 94%. The first part of our case study is dedicated to big data analysis. This is the second chapter of our case study in which we will guide you through the best practices of our keywords strategy.
In the past nine months, SEMrush’s revenue from non-branded pay-per-click campaigns has increased by 94 percent. So we held five in-depth interviews with members of our PPC team to find out how they achieved this result. This is the first chapter of our case study in which we‘ll guide you through the best practices of big data analysis.
“Why is Monday so far away from Friday but Friday is so close to Monday?” proclaims the popular saying. Oh, go figure the reason why! This saying proves that not all days are created equally. This holds just as true for social behavior and for consumer behavior.  As much as our mood is different on Monday from what it was on Friday, so is our consumer behavior.
Move over Meetup! Pokémon GO is the rising star of casual networking for professionals. One of the most interesting takeaways from the popularity of Pokémon GO is that it breaks down barriers between people and encourages them to interact while they play the game. People from all walks of life are playing this game, and it has evolved into an experience more than just catching them all.
This time, we analyzed and evaluated kreativforditas.com with the help of our chat participants. The company provides a range of services, including content creation, copywriting, and copy-critique services. During our real-time analysis, our guests pinpointed the website’s strengths and weaknesses and discussed how its owners can improve their site to make it more attractive to visitors.
Digital marketing continues to evolve. Strategies that were effective yesterday might not be so beneficial today. In the fast-changing online environment, it’s important for marketers to learn the right techniques to succeed.An effective digital marketing strategy is essential for any online business to take advantage of its many marketing opportunities.
When friendly banter meets growth-hacking advice...some intense networking happens. That’s precisely what our guests witnessed during the White Nights SEMrush Meetup, which took place in the beautiful city of rivers and bridges – Saint-Petersburg.