Publications from the former SEMrush blog. Beware: some info may be outdated!
Digital marketing continues to evolve. Strategies that were effective yesterday might not be so beneficial today. In the fast-changing online environment, it’s important for marketers to learn the right techniques to succeed.An effective digital marketing strategy is essential for any online business to take advantage of its many marketing opportunities.
Guest posting is certainly NOT dead; but the link-building SEO concept behind it is. In the past, bloggers, businesses, and digital marketers abused this strategy, which led to former head of Google’s web spam team, Matt Cutts, to announce that guest blogging is done. So unless you’re into this sort of practice, Cutts encourages you to guest blog – as long as you use the opportunity to offer high-quality, informative content.
Today, our dear blog readers, I have the pleasure of sharing my interview with Heather Lloyd-Martin: CEO of seocopywriting.com, a “pioneer of SEO copywriting” (as described by Forbes), an international speaker, book author, SEO Copywriting Certification developer, one of the top women in SEO of our time and overall a lovely person who enjoys helping her clients (among whom are a number of Fortune 500 companies) boost their search positions and improve conversions.
Companies worldwide invest a significant amount in online marketing in the attempt to achieve their ultimate goal – to maximize profit. Return on Investment (ROI) plays a central part for businesses in deciding whether to continue marketing campaigns further. As a business owner, you too have invested in online marketing with an aim to achieve high ROI and success. How can you make it happen?
Until recently, SEO theory and advanced optimization never occurred to most of the world’s bloggers. All they knew was that they loved writing, conveying their knowledge and wanted to help others through covering various projects and businesses. So when bloggers began having to take SEO and optimization seriously, they found all the information being presented to them was written in, well, a somewhat complicated manner.