Archive

Publications from the former SEMrush blog. Beware: some info may be outdated!

Digital marketing continues to evolve. Strategies that were effective yesterday might not be so beneficial today. In the fast-changing online environment, it’s important for marketers to learn the right techniques to succeed.An effective digital marketing strategy is essential for any online business to take advantage of its many marketing opportunities.
When friendly banter meets growth-hacking advice...some intense networking happens. That’s precisely what our guests witnessed during the White Nights SEMrush Meetup, which took place in the beautiful city of rivers and bridges – Saint-Petersburg.
Guest posting is certainly NOT dead; but the link-building SEO concept behind it is. In the past, bloggers, businesses, and digital marketers abused this strategy, which led to former head of Google’s web spam team, Matt Cutts, to announce that guest blogging is done. So unless you’re into this sort of practice, Cutts encourages you to guest blog – as long as you use the opportunity to offer high-quality, informative content.
How can social media get buyers involved from the first interest to an ultimate justified decision? How can it help companies keep pace with their clients? What social networks should they use to connect with their customers and convert their prospects.
Finding a way to seamlessly integrate SEO and content teams takes time and a vast knowledge of the target audience. Here are five tried and true tips for creating the most productive inbound marketing team for your startup’s lead generation, user acquisition and retention.
Today, our dear blog readers, I have the pleasure of sharing my interview with Heather Lloyd-Martin: CEO of seocopywriting.com, a “pioneer of SEO copywriting” (as described by Forbes), an international speaker, book author, SEO Copywriting Certification developer, one of the top women in SEO of our time and overall a lovely person who enjoys helping her clients (among whom are a number of Fortune 500 companies) boost their search positions and improve conversions.
The marketer’s job does not end at “click.” That’s actually when you should be bringing in the big guns! And it doesn’t have to be hard, or incredibly time intensive. There are a few lead nurturing etiquette practices that you can start following today to nurture leads.
Companies worldwide invest a significant amount in online marketing in the attempt to achieve their ultimate goal – to maximize profit. Return on Investment (ROI) plays a central part for businesses in deciding whether to continue marketing campaigns further. As a business owner, you too have invested in online marketing with an aim to achieve high ROI and success. How can you make it happen?
Do you suspect that your sales page leaves people cold? Do you think nobody’s reading your content – or, at the very least, they’re ignoring your Call to Action (CTA) buttons? Are the images on your website turning visitors off – or confusing them?
Until recently, SEO theory and advanced optimization never occurred to most of the world’s bloggers. All they knew was that they loved writing, conveying their knowledge and wanted to help others through covering various projects and businesses. So when bloggers began having to take SEO and optimization seriously, they found all the information being presented to them was written in, well, a somewhat complicated manner.