Publications from the former SEMrush blog. Beware: some info may be outdated!
Today, our dear blog readers, I have the pleasure of sharing my interview with Heather Lloyd-Martin: CEO of seocopywriting.com, a “pioneer of SEO copywriting” (as described by Forbes), an international speaker, book author, SEO Copywriting Certification developer, one of the top women in SEO of our time and overall a lovely person who enjoys helping her clients (among whom are a number of Fortune 500 companies) boost their search positions and improve conversions.
Companies worldwide invest a significant amount in online marketing in the attempt to achieve their ultimate goal – to maximize profit. Return on Investment (ROI) plays a central part for businesses in deciding whether to continue marketing campaigns further. As a business owner, you too have invested in online marketing with an aim to achieve high ROI and success. How can you make it happen?
Until recently, SEO theory and advanced optimization never occurred to most of the world’s bloggers. All they knew was that they loved writing, conveying their knowledge and wanted to help others through covering various projects and businesses. So when bloggers began having to take SEO and optimization seriously, they found all the information being presented to them was written in, well, a somewhat complicated manner.
Everyone wants their website to look as authoritative as possible in the eyes of Google. This is conducted through the efforts of SEO and PPC. However, it comes down to more than just digital marketing campaigns. Backlinks have a direct correlation with your SEO performance. For those unfamiliar with backlinks, these are links one domain puts on their webpage that redirects to your website.
Many users know SEMrush for our reliable data for SEO and PPC reports. But many do not know about or take advantage of the powerful Projects Interface. When digital marketers conduct their work, they usually want to have reporting readily available for each website at the click of a button. Having your client’s information laid out in front of you all in one centralized place can become very advantageous.
Hey, agency representatives: what is the biggest mistake you can make when pitching clients? Hands down, the biggest trap people fall into is not doing enough research. It’s tempting to think research starts after you’ve won a contract and that the sales process can focus solely on your offering. Your competition likely believes that. After all, it’s how it’s been done for many years. However, it’s only the best route to take if your goal is to blend with the crowd.