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Publications from the former SEMrush blog. Beware: some info may be outdated!

No matter what you do within your digital marketing strategy, if you cannot properly display your progress to your client or boss, it will be meaningless. Reporting is an integral piece to show how your efforts have influenced change for a website. You can always use charts and numbers to represent your efforts, but we live in a world dominated by visuals. Having an exciting presentation and eye grabbing reports will truly drive the point home to your client or boss.
Two of the most commonly asked questions our SEMrush support team receives are “why doesn‘t the advertising cost match my internal analytics” and “why does the traffic estimation number in SEMrush fail to match my internal analytics?” So how can we solve this issue and make sure everyone understands it? Well, the Customer Success Content team has revamped a web series we had in the past called Pro Tips.
Companies that rely on tired advertising campaigns will lose more business than they realize as people ignore and actively block their content. In order to excite rather than repel your audience, take a page from the app developer playbook and design ads from a user experience standpoint. If you offer users a positive and useful experience, they won’t be so quick to block your ads.
Finding high paying writing jobs is becoming increasingly difficult. The reason is that competition is at an all-time high. While the explosion of the Internet has been good for freelance writers looking to land jobs, the reality is that it’s also lowered the bar. Because anyone can build a website, set rates and pitch clients, the marketplace is significantly watered down.  
Competitive analysis is essential in determining how you can become the top website for your targeted keywords. Usually digital marketers have that one competitor (or maybe multiple) they have been eyeing up and want to know exactly where they stand against them through their SEO or PPC efforts. Without doing the manual work involved, you can cut some corners and get this data all in one place using the Domain vs. Domain tool.
Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.With YouTube now being one of the most used search engines online, it is that much more crucial that your business shows up in YouTube results. One way is by creating videos to organically show up in YouTube search. The other option is to run advertisements on YouTube.
When you are trying to develop and promote your brand, one of the most effective ways of going about it would be to do some guest blogging. When you take a closer look at it, it’s more than just simple content sharing. With a single guest post, the content you have produced is exposed to an entirely new audience, which will ultimately drive traffic to you website and improve your conversion rate.
Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.When most people think of SEMrush, they only think of us for two things: keyword research and competitor analysis. But SEMrush is constantly coming out with new tools that offer so much more to users.
Whether you are a beginner or an experienced PPC manager, there are resources to assist and continue learning pay per click advertising. These are the essential resources for PPC managers.TrainingWordStream PPC UniversityWordStream's PPC University teaches basic to more advanced skills such as remarketing. The university is live on the WordStream website, but if you prefer to learn on the move, there is also an app.
Imagine earning 6-7 times the business at a fraction of the cost, and capturing 10 times the referrals. You don’t have to imagine it. All you have to do is fall in love with your customers.Valentine’s Day arrives and love is in the air. Do you love your customers? It’s fascinating to see the revival of customer service and loving your customer. Some of the most successful companies of our time obsessively focus on service.

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