Publications from the former SEMrush blog. Beware: some info may be outdated!
Until recently, SEO theory and advanced optimization never occurred to most of the world’s bloggers. All they knew was that they loved writing, conveying their knowledge and wanted to help others through covering various projects and businesses. So when bloggers began having to take SEO and optimization seriously, they found all the information being presented to them was written in, well, a somewhat complicated manner.
Everyone wants their website to look as authoritative as possible in the eyes of Google. This is conducted through the efforts of SEO and PPC. However, it comes down to more than just digital marketing campaigns. Backlinks have a direct correlation with your SEO performance. For those unfamiliar with backlinks, these are links one domain puts on their webpage that redirects to your website.
A few years ago, words were enough to attract new audience members and keep existing customers engaged. But today, ensuring that your content is fresh and that people find it captivating and worthy of their time is a serious challenge. Of course, text is still important, but content is evolving and visuals are gaining more power.
Many users know SEMrush for our reliable data for SEO and PPC reports. But many do not know about or take advantage of the powerful Projects Interface. When digital marketers conduct their work, they usually want to have reporting readily available for each website at the click of a button. Having your client’s information laid out in front of you all in one centralized place can become very advantageous.