Publications from the former SEMrush blog. Beware: some info may be outdated!
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too. Google may have tweaked its algorithm far too many times for the average marketer to keep up but there is no denying that Google itself provides the tools for them to get to the top.
The Google Display Network is a collection of websites on which you can place your business’ ads. There is a variety of ad types you can choose from. Furthermore, Google lets you be the captain of the ship with regards to selecting the websites your ads would be displayed on. Generally, Google isn’t known to give marketers a free hand with their campaign when talking about the sites on which the Google ads would be placed.
When choosing the keywords for your campaign, you need to pay special attention to the match types you are selecting. Keywords are the heart and soul of an online marketing campaign thus you need to pay special attention to the ones you choose. For SEO keywords and AdWords keywords, there are three different match types. You need to know each type in detail so that you can make the right decision regarding which ones you want to add to your campaign.
Keywords are the lifeblood of any SEO campaign. Without using the right keywords, you cannot optimize a website. This is the easiest way to describe the importance of SEO keywords. Unless you have chosen the right keywords, you won’t be able to get your webpage, blog or landing page to the top of the pile. This is why following the best practices for choosing SEO keywords remains one of the foremost internet marketing tips you will find.
Keyword stuffing is the Lord Voldemort of the SEO world. It is one thing marketers try to stay away from as much as possible. There is a strong temptation to add as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a hefty keyword stuffing penalty as a result. Yet, one cannot ignore the importance of adding relevant keywords to articles or blog posts. After all, without it SEO becomes virtually impossible.
Content marketing has become a vital component of online marketing. Any marketer who wants his/her campaign to be successful has to rely to a certain extent on content creation. Writing keyword-rich and informative articles and posting them on article submission websites is one of the effective ways to get your content across to your target audience. You will only get the desired results if you publish your articles on the best article submission sites.
Bing is no longer the inferior counterpart to Google and Yahoo. Over time, Microsoft’s search engine has grown in importance and has gained a significant part of the market share for search. Marketers who want to achieve online success need to equip themselves with the right tools to use Bing. Its competitor keyword tool, AdWords is by far the most popular keyword tool available to marketers. Hence, not many people are familiar with the best ways in which they can use the Bing keyword tool.
Let’s suppose you have decided to start your online business. What should you start with? You can ask a reputable web designer to create a website for you. But how will you manage it? What does your success depend on and how can you keep your ratings up? How can you keep track of the latest events happening on your site? How should you conduct PPC management? The answer is rather simple: you have to be able to use some of the most advanced SEO tools in order to avoid falling behind.
The keyword selection process may appear difficult, confusing and time consuming without proper knowledge of how to approach the process professionally. So we are going to talk here about how to do keyword research and several important stages you shouldn’t miss in the keyword search process.One of the stages is generating as many keywords ideas as possible.
Keywords selection is an essential part of SEO strategy. Correctly selected keywords largely determine the success of the whole Internet marketing campaign. So how to know whether keywords are right or wrong? Or which of them are better than others? The answer is simple: they require thorough analysis and evaluation with the help of a keyword suggestion tool.There are a number of programs nowadays that allow doing keyword analysis.