Publications from the former SEMrush blog. Beware: some info may be outdated!
It is extremely important to track your competitor’s promotional activities. While offline, you have less control over monitoring of all those media channels like TV channels, radio stations, big boards etc.? Fortunately with online marketing media, it is much easier to do. One of the most important online channels for attraction of relevant customers is organic searching, or in other words, the search results of any search engine.
Clickthrough rate (CTR) is a term commonly used by marketers and suggested as a tool for measuring the success of a campaign. But what is CTR exactly? The name itself is quite self-explanatory but most people aren’t familiar with the right click through rate definition. This is why it is important to define click through before going over its importance for SEO and PPC.
The concept of the landing page is an important one when it comes to online marketing. It is a page which enables marketer to capture leads or conduct transactions with their visitors. Hence, it is a no-brainer that landing page optimization is important to attract the maximum volume of traffic. Since the optimized landing pages appear near the top of the search engine rankings, they are more likely to be clicked on by users.
The general idea regarding meta-tags is that they are crucial to boosting a website’s search engine ranking. While you need to do more than simply write Meta tags for SEO, there is no doubt that optimized meta-tags are important. So, what are Meta tags? Meta tags are basically parts of your website’s HTML that explain the content of a web page to the various search engines. The Meta tags Google are added to the top of the HTML file. Yet, the viewers only see the title tags and nothing else.
Anyone who knows much about SEO knows that backlinks – where one site links back to another – are important for your search ranking. The more backlinks you have, the better – in general. But there are good links and there are bad links that you don’t want. Google considers some backlinks to be worthless or even poisonous to your site’s health.So, let’s talk about links – good links and bad -- and figure out which links you want to have and which you should avoid like Dengue fever.
Check out our article on Multilingual Search! http://www.multilingual-search.com/facebook-top-ads-a-global-comparison/27/09/2012/As a significant social media mogul, Facebook provides a prevalent means of advertising for countries all over the world, and being able to view the ads that are being run globally can prove to be quite revealing.