Publications from the former SEMrush blog. Beware: some info may be outdated!

As a content marketer, every single day, I find myself constantly looking for Tweet and Blog-worthy content. I thought this wasn’t anything special, until someone reminded me that writing and creating for marketing deadlines isn’t simple for everyone. So, with that self-assuredness, I thought it is important to improvise further and always be ready with originality.Let's look at some creative ways to generate new ideas for original content.
This week we’re highlighting articles about the value of social media influence, Facebook's official launch for 'Signal', the potential impact of Google Local's switch to so-called '3-packs', and tips for competing with businesses larger than your own on Google.Let’s get to it!
When writing great content for a website or blog, there is always the question of how that content will be found. After all, the goal of having your content discovered, shared, and read is often directly linked to the investment and profit goals of a business. The more popular your blog becomes with your core audience, the higher the chances of those readers becoming dedicated followers and customers.
Several years ago, after speaking at a conference, I was approached by someone who said that they loved my brand. I had to agree – Mabel’s Labels is a unique brand that embraces fun, creativity, innovation and reliability. We have worked hard to create this brand and we protect it fiercely. But I misunderstood the compliment. The person was referring to the brand of “Julie Cole.”It left me scratching my head for a moment. I’m not a celebrity, so how could I possibly be a brand.
 The SEJ Summit 2015 packed a bunch of information into eight short sessions, with ample time for food and networking. Hosted by Searchmetrics, the event featured experts on content marketing, branding and advertising. Each session ended with a few key takeaways.
Nowadays, WordPress stands out as the most used CMS system in the world. There are millions of websites that use it. Because of the popularity of the platform, thousands of themes and plugins were created to help enhance the websites. While that is great, it can easily lead towards many problems as site owners try to do all that they can in order to enhance appearance. That can easily lead towards a decrease in site speed.
User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content.And that’s about as far as they go – everything is top level and aimed at the average user.Wouldn’t it be great if we could shift to personalizing the user experience on our own website’s to ensure that our visitors find exactly what they need, when they need it.
WordPress often is used to build websites that are meant to make money. Coaches use it to sell their coaching programs, bloggers use ads and affiliate marketing, and companies use their WordPress blogs to engage with their target market and customers.There's a massive variety of goals you can achieve with a WordPress site, yet they all have one thing in common: Achieving your goal depends on your visitors taking a certain action.
In this week's Food for Thought Friday we're highlighting articles about the role of data in fantasy sports, Facebook adding a 'Dislike' button, data-centric content marketing, a search engine that could save your life, and Google cracking down on a SEO firm for misleading potential clients.Let's get into it!
There comes a time when every business owner realizes they should hire a social media manager. At first, you might think you can do it yourself. And sure, that’s a great way to save money if you have the time and knowledge. But soon, you may start to fall behind because you have a business to run!5 Signs You Need to Hire a Social Media Manager You miss messages.