Publications from the former SEMrush blog. Beware: some info may be outdated!

Building a strong and loyal community will take time and patience, and at first, it will require a lot of commitment as well. But it’s not a “mission impossible” sort of thing. Think about growing a community like making friends – it fun, it’s easy, and it’s interesting!Take a look at this recap of our recent Twitter Chat, which we could also call “How to Make a Lot of Friends” with tips from the SEMrush social media team and hundreds of our followers friends.
Twitter is usually one of the first social networks that entrepreneurs sign up for when starting their business. Some have success and find their grooves. Unfortunately, many do not. This is usually due to the mistakes that they make (yet often do not realize). The great thing is, these mistakes are easy to fix if you really want to make Twitter work for you.Here are 6 of the most common mistakes entrepreneurs make on Twitter.
This week we’re highlighting articles about Hipster Barbie, Content Analysis, Local SEO, Boosting Website Traffic and Video Ads.Miss these stories during the week?Read more after the jump:
I see quite a lot of posts here about productivity and how marketing people can better manage their time. I really wanted to write on this topic, as I am one of those people who learned about the importance of productivity and time management the hard way.
Most of what is involved in improving brand reputation comes at a cost. Whether it’s SEO or PPC or advertisements and sponsorships offline, you’re going to need to have a strategy in place and set aside a little bit of your budget. Speaking at conferences, however, is a little bit different. Those who speak at conferences usually get a free pass to the conference, and giving a presentation doesn’t cost a thing.You see where I’m going with this.
At least once a year, the members of my massive family get together, and inevitably the tales of my childhood are shared. For me, though sometimes embarrassing, I rather appreciate hearing the stories because I really can’t remember much of anything below the age of 19. Some people seem to pull up stories from when they were four years old as though it was yesterday, which I always find impressive.
The Internet is built on links.Link building plays a vital role in achieving the good search engine rankings. Gone are the days when buying hundreds of links through spam methods would give better rank in the search results.But, now in the present world of SEO, quality matters a lot over quantity. Thus, you have to follow some superior link building techniques to stay authoritative in the eyes of Google and other search engines.
Domain names, while often taken for granted, can mean much more than we give them credit for. They communicate an element of brand identity and make a clear statement of brand differentiation — even if we don’t acknowledge it.Studies show that a generic top-level domain name (gTLD) is a great way to foster a sense of community. The “holy grail” of domain name extensions is something short, memorable, and meaningful; it contributes value to the words or letters to the left of the dot.
Search Engine Optimization (SEO) is all about making websites better understood by search engines instead of merely hoping they would figure it all out by themselves. It’s both an art and a science.While many algorithm updates and policies remain obscured, Google does provide some performance indicator insights into future search engine visibility of large sites in Google Search Console.Read on to discover my top five SEO performance indicators that matter--and how to read their signals!
This week we’re highlighting articles about Facebook‘s insane growth, Google cracking down on App interstitials, Outbound vs. Inbound, and YouTube TrueView campaigns making the jump to AdWords.Miss these stories during the week?Read more after the jump: