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Publications from the former SEMrush blog. Beware: some info may be outdated!

Last week, the search world was abuzz with the idea that Mozilla had been targeted by Google. They had been smacked with a manual penalty for UGC or User Generated Content. UGC is any content that is created or uploaded to a website by the general public. Some examples are YouTube, comments, article directories, etc.What Google had its knickers in a twist about was the fact that one page on their site had an overwhelming number of spam comments.
There was a time when Google used only the on-page factors for ranking a website. However, those days are long gone now. The criteria today for determining a website’s ranking is using a combination of on-page and off-page factors. One of the more important on-page factors remain the Meta keywords for a page. But, the question is whether Google actually gives any importance to the Meta keywords tag used by a website or not.
 The popularity of a website can be gauged by the number of visitors (traffic) it receives. If your sole income is derived by e-commerce, then your life depends of website traffic. However, when you create a new website, you cannot expect people to find it among the billions of existing websites floating about the internet.The technique that causes websites to become popular on search engines like Google is called search engine optimization or SEO.
Negative keywords are the pitfalls of any online campaign – whether SEO or Pay Per Click. The tricky part of them is that having essential traffic volume SEO and adwords negative keywords are unable to give your even a decent conversion. Targeting at such keywords in website promotion comes at cost as spending valuable resources on such keywords promotion doesn’t give any return on investment.
We probably will be right if we assume that those businesses who are just going to enter online market frequently question themselves: “Whether we should start with website promotion in organic search results or use paid search?” Many may quickly discard the paid search option as one which requires a lot of investments. However, we would advise to consider this variant due to the number of advantages among which are budget flexibility, immediate results, super-precise targeting, and other.
There is one belief about keywords density that Google can check keyword density in the text and, based on this, evaluate the rankings of a page. Consequently, the higher the keyword - the better the rankings. In this post we will look at this theory more closely to find out whether or not it works for the site search engine optimization these days, and whether an optimal keyword density really exists.Is there an optimal keyword density rate?Firstly, what is keyword density.
Your ad campaign can feature two types of keywords: general and branded keywords. While it is common a practice to carry out paid search campaigns composed of general commercial keywords, branded keyword usage remains a controversial topic. In this post we are going to give you some adwords tips - explore this field more deeply and find out whether it is worth paying for advertising your brand name through Google.
Over the last few years, the online marketplace has become very competitive. This urges marketers and companies to make extra effort to be easily found on the Internet. One of the biggest trends in online marketing is creating YouTube videos which entertains the user and promote the product or service at the same time.What benefits have made YouTube a popular marketing channel? Instead of reading, you can just watch.
There has been a lot said already about the methods of finding the best keywords for SEO or paid searches. The algorithm is pretty straightforward and covers a certain range of tools and approaches that can be applied in order to determine the best keyword set. But how do you find keywords for SEO or ads if we want to think a little bit outside the box and give our business a fresh look? What if we want to say something new with our website and services or products we are going to offer.
Think of your Web site as an additional store location, one that is open and serving your customers 24/7. Just like any brick and mortar store, you need to attract target customers to visit your location. Search Engine Optimization or SEO is essential for keeping your content relevant to Google, Bing and other search engines. But SEO alone is not enough to keep your online shop top of mind with your target market.Don’t put all your digital marketing eggs in one basket.