Publications from the former SEMrush blog. Beware: some info may be outdated!
Facebook held a press conference today, in sort of an unannounced, invitation-only manner. Announced was the new Facebook Social Graph feature. Depending on where you're sitting, it's either "the most convenient marketing feature ever handed to you," or it's "how can I set my profile to unsearchable?" What do I mean? Well, how many Facebook friends do you have?
Choosing the best ad copy is no easy feat. If we are an online retailer and want to write our own text, where could we start? Simple: by looking at the ad texts of our competition! We don’t want to guess about what might or might not work when it comes to ad copy, rather we want to have a solid reason behind our decision. Of course, you likely want to select copy that will pull the customer in, make them want to visit and ultimately, purchase something from your website.
So, it's been big in the news as of late. I'm sure you heard about it - several companies met the strong arm of Google's TOS, and wound up having to make a choice between showing organic data, and using the Google API for Adwords data. These companies were put between a rock and a hard place, and had to make a tough decision. Many decided to drop organic data entirely, in order to keep their status as a Google certified API partner.
2012: A News Boom Year!The year 2012 was a year rich with extremely different occasions that were full of many feelings such as happiness, pride, sorrow, fearlessness, and fortune. Before we direct your attention to the rising daily news trends and give you the breaking news market Google search engine overview we’d like to highlight some of the biggest stories which appear to have deeply touched readers:
Along with every New Year comes the beginning of the planning of marketing strategies that will hopefully prove to be successful. In addition to moving forward into a new year, many of us may wish that we had the ability to go back in time for one reason or another, but it is not quite so easy… until now. Recently, SEMrush released a new feature that allows for the ability to look back on your competitors historical data for up to 6-months’ time.
Elementary, my Dear Watson! I’m using Google Places!In the previous article we gave a brief overview of Google Images trends. Now, it’s time to present the Google Places.Generally, Google Places can unlock the opportunities to be found on Google free of charge on higher positions than in organic results. So, it’s definitely a good chance to promote local businesses. However, every time we are going to start a project, we’d like to first get an idea of the real benefits.
Nothing will make your competitors hate you more than choosing to use Google images. Why might this be, you ask?The Proof is in the NumbersThe percentage of Google images that appear in search results is growing rapidly, and as of September has reached 35% as summarized in all SEMrush countries databases.
With Black Friday only a week and a half away, retailers are pouring all of their marketing efforts into their various deals and specials all while trying to outshine their competition; talk about a lot to tackle during the busiest time of the year! Stores such as Target, Toys R Us, Wal-Mart, Sears, and the Gap will be opening their doors to consumers as early as the eve of Thanksgiving in the hopes of scooping up market share and extending the holiday season.
The highly sought out iPad mini has finally made its debut into the tablet world not long after the release of the iPhone 5 and just in time for the holidays (apparently Apple is in a rush to maintain their slot as one of the top retailers for such products). But the question remains: is it really all it’s cracked up to be.