Publications from the former SEMrush blog. Beware: some info may be outdated!

The ease, or difficulty, of navigation plays a huge role in the overall user experience of a website. Google has placed a lot of importance on the UX for SEO purposes. You cannot expect to top the search engine rankings unless your website is user-friendly and makes it easy for visitors to get around. Even a first-time visitor should be able to find his/her way without much hassle.
When you have to find your way through a place, for example a city or a country, you can use maps. Nowadays, you can have your map with you on a smartphone or tablet and keep track of your travels with GPS. Same is the case with websites as well. The website is a dense structure people have to make their way through to get to their destinations. For a webmaster, the destination of each visitor should be the landing page where the sales are made.
тThe recent changes Google has made to its search algorithm makes people think that it doesn’t want SEO to thrive. But why would it do such a thing? Google may have become a tech giant but at its heart is still a search engine. Discouraging SEO experts and webmasters would mean that it would lose a large percentage of its users. Thus, you shouldn’t pay much heed to anyone who says that Google is anti-SEO. On the other hand, Google actually wants you to thrive.
If you have something valuable to offer and you want to sell it online, you will definitely need a website. But once the website is built, you need visitors that will later convert into customers. There are many tactics out there to increase website traffic from various sources and with different Internet-marketing tools.Since search engines are still one of the most important sources for customer acquisition, you should pay much attention to the SEO of your project.
Let’s assume you want to have your content rank higher to just several geographic regions, or you want to deliver different types of content to people from various geographic locations; maybe you want to restrict some regions from accessing your content. Nowadays, it is possible, and it is called geo targeting. So in online marketing target audience can be divided into many additional segments, but the core criteria for segmentation is often geo location.
When I started as an SEO I looked around for a role model. I wanted to find the most successful digital marketer and explore their methods and thoughts until I had a good enough grasp to venture off on my own.Instead of finding one, I found many, all of whom had fantastically different ideas of what was the best way to do online marketing.
Marketers are familiar with the fact that search engines have crawlers that are used to recognize websites and the pages contained within. The search engine crawlers play a major role in determining the ranking for a particular page or website. This is why marketers should be wary of the Google crawler and the effect it could have on their search engine rankings. There is a way for you to control the way in which the pages on your website: guiding Google bot through your website.
For marketers that have a clear idea of who their target audience is, using social media as platform for reaching them is the best approach. In some cases, marketers don’t actually know there they may find their target audience so they resort to SEO and other internet marketing tactics. Once they get to know their target audience, they move on to better ways to reach them. Social media advertising is and has been one of the most effective ways to reach your target audience.
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too. Google may have tweaked its algorithm far too many times for the average marketer to keep up but there is no denying that Google itself provides the tools for them to get to the top.
If there is one thing you can learn from Google’s latest updates to its search algorithm, it’s that relevancy is the key to success. Gone are the days when one could deploy nefarious tactics like keyword stuffing or using unnatural links to climb the search engine rankings. At present, this is just not possible. Google has become much stricter over the websites that make use of such shortcuts to success and hits them hard.