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Publications from the former SEMrush blog. Beware: some info may be outdated!

The highly sought out iPad mini has finally made its debut into the tablet world not long after the release of the iPhone 5 and just in time for the holidays (apparently Apple is in a rush to maintain their slot as one of the top retailers for such products). But the question remains: is it really all it’s cracked up to be.
Hello everyone!  Sean here, with a quick tutorial on something I think is rather awesome. SEMrush recently added advanced keyword filtering to its software, and it's going to make EVERYONE's life easier.  A whole lot easier.  Let me show you why:If you do a search for all the organic keywords from Zappos.com, you're presented with 263,783.  That's a lot.  What if we want to narrow that down just a bit?  Well, now we can!  SEMrush just put in a great new Filter feature.
Ghouls, goblins, scary movies, and costumes are all abundant during the time of year when the leaves start to turn; Halloween, also known as All Hollows’ Eve, is a holiday looked forward to by many of varying ages and backgrounds. The weeks leading up to the most terrifying holiday of the year result in much advertising by way of costume retailers and other related businesses.
Check out our article on Multilingual Search! http://www.multilingual-search.com/facebook-top-ads-a-global-comparison/27/09/2012/As a significant social media mogul, Facebook provides a prevalent means of advertising for countries all over the world, and being able to view the ads that are being run globally can prove to be quite revealing.
Here at SEMrush we have a launched a brand new, innovative, and very exciting feature official today. We are now the very first to have Facebook PPC ad intelligence, while others may only be able to provide details of likes and shares.
There is a great deal of speculation in the Apple world with the presumed impending unveiling of the iPhone 5 on September 12th. Clearly there is a vast amount of interest relative to the release, but the question remains: what are Apple customers the most intrigued by when it comes to this long-awaited event?With the completion of a minimal amount of research using SEMrush, we can discover exactly what iPhone hopefuls are searching for with regards to Apple’s most innovative phone.
Decisions that are ultimately data-driven are essential in receiving results that are beneficial to a business. In order to make these appropriate and insightful conclusions, it is always best that the decision is founded primarily on data. To evaluate the positive influence of making decisions based on facts and figures, we are going to presume, hypothetically of course, that we are the owner of an online business that sells body jewelry.
As can be expected, advertising budgets are consistently altered dependent on various factors that may have an effect on the market. In this case, we have used Amazon.com as an example of just that.By searching for Amazon.com in SEMrush’s database, we can see that in both 2010 and 2011, Amazon AdWords budget drops significantly right before the Christmas shopping season. But why could this be?The motivation behind Amazon’s budget decrease is a combination of simple logic and economics.
Product decisions are important no matter how large or small the market might be, as they can prove to be a determining factor when it comes to budgets and the success of a company overall. By completing even a miniscule amount of research can yield results that will assist in the ability to make better and more valuable business decisions.
Capital One direct mail Marketing. Many of us have received letters in the mail offering us to sign up for a credit card online, over the phone, or through the mail. Below is a representation of a direct mail campaign from Capital One:A large credit card company such as Capital One transmits these direct mailers and offer three options to apply for the card: online, on the phone, or through snail mail. Within the mailer, Capital One includes the URL of application.capitalone.com.