Archive

Publications from the former SEMrush blog. Beware: some info may be outdated!

We all make mistakes in day-to-day life, that’s for certain. But when it comes to marketing, mistakes can be made in Internet marketing campaigns and PPC, often without the business even realizing it. So I figured, why not take a look at some of the most common, most ridiculous, and most surprising mistakes that marketers tend to make:
So, the new Facebook Graph Search is pretty big news. I‘ve been following it closely, and it‘s been a big topic of conversation here at the office. There‘s really no question that it‘s important. Sure, the buzz around it will die down. The important point to remember, though, is this: once the buzz goes away, Facebook Graph Search will simply be the default way people search for stuff on Facebook.
Facebook held a press conference today, in sort of an unannounced, invitation-only manner.  Announced was the new Facebook Social Graph feature.  Depending on where you're sitting, it's either "the most convenient marketing feature ever handed to you," or it's "how can I set my profile to unsearchable?"   What do I mean?  Well, how many Facebook friends do you have?
Choosing the best ad copy is no easy feat. If we are an online retailer and want to write our own text, where could we start? Simple: by looking at the ad texts of our competition! We don’t want to guess about what might or might not work when it comes to ad copy, rather we want to have a solid reason behind our decision. Of course, you likely want to select copy that will pull the customer in, make them want to visit and ultimately, purchase something from your website.
So, it's been big in the news as of late.  I'm sure you heard about it - several companies met the strong arm of Google's TOS, and wound up having to make a choice between showing organic data, and using the Google API for Adwords data. These companies were put between a rock and a hard place, and had to make a tough decision.  Many decided to drop organic data entirely, in order to keep their status as a Google certified API partner.
2012: A News Boom Year!The year 2012 was a year rich with extremely different occasions that were full of many feelings such as happiness, pride, sorrow, fearlessness, and fortune. Before we direct your attention to the rising daily news trends and give you the breaking news market Google search engine overview we’d like to highlight some of the biggest stories which appear to have deeply touched readers:
As we all know, the end of the world is supposed to be tomorrow. So should we believe in Mayan predictions and expect the 21st of December, 2012 to be the last day of the earth? What are the public‘s thoughts, worries, and interests the night before the world is supposed to end.
Along with every New Year comes the beginning of the planning of marketing strategies that will hopefully prove to be successful. In addition to moving forward into a new year, many of us may wish that we had the ability to go back in time for one reason or another, but it is not quite so easy… until now. Recently, SEMrush released a new feature that allows for the ability to look back on your competitors historical data for up to 6-months’ time.
Elementary, my Dear Watson! I’m using Google Places!In the previous article we gave a brief overview of Google Images trends. Now, it’s time to present the Google Places.Generally, Google Places can unlock the opportunities to be found on Google free of charge on higher positions than in organic results. So, it’s definitely a good chance to promote local businesses. However, every time we are going to start a project, we’d like to first get an idea of the real benefits.
Nothing will make your competitors hate you more than choosing to use Google images. Why might this be, you ask?The Proof  is in the NumbersThe percentage of Google images that appear in search results is growing rapidly, and as of September has reached 35% as summarized in all SEMrush countries databases.