Brand Management

What is brand management? How your brand is perceived by the market? How to start your first brand management campaign? Here you’ll find all the answers you need to improve your brand management strategy: tools overviews, brand monitoring tips, crisis management tactics and a lot more.

The power of influencers continues to grow stronger, and with this comes an outpouring of brands attempting to create relationships and work with these influencers. But how can you stand out from all the other brands in your target influencer‘s inbox? The answer comes when you stop trying to pitch them, and start involving them.
During our weekly SEMrush Chat, we decided to take a look at some common concerns and challenges that small business owners face. David Mihm, founder of Tidings, was our special guest. He and our other chat guests discussed some major issues that small businesses have to deal with and set out ways to conquer them:
The article provides a detailed, how-to guide on how to find a professional mobile app development company and offers tips on choosing the company that will meet your needs and goals.
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.
Did you just launch a new business, blog, or need to come up with a website name for a new brand or landing page? Figuring out a domain name can be difficult and it‘s one of the most important decisions if you aren‘t planning on building a Google-like brand where you build the brand equity of the name. More about that as one of the five ways to generate a domain name idea towards the end of this post.
An online startup is nothing without a passionate community built up around it. This kind of community gains momentum as it grows, propelling your brand forward, but getting it started can be one of the most challenging aspects of business.
Since your site is your virtual storefront, and sets the first impression that most customers will have of your brand, you’ve got to ensure that your site conveys trustworthiness.
Is brand loyalty dead? Using our insight piece produced for Pizza Express, Wonderful Creative Agency have put together this infographic with 7 Ways to increase brand loyalty using M-Commerce.
The challenge for any company is to make that journey as frictionless as possible. But customers have very different wants, needs, and resistances, and you can’t create the exact same journey for everyone. It requires personalization. But personalization by its very nature is impersonal. It lacks context. Machines don’t appreciate the differences between people – and the differences within those people. Someone can be a parent, a businessperson, and a sports fan all in a single day.
The importance of reputation management cannot be overstated. Recent statistics reveal that nearly two-thirds of all internet users consider an online search to be the most trustworthy source of information about companies and people. What is more, up to 85% of consumers research a company and/or product online before making a purchase. Learn about how SEMrush can help you monitor and manage your brand‘s reputation.