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Brand Management

Brand management is an integral part of any businesses online presence. Here you'll find all the best tips and action plans for improving your brand management strategy, including the best tools to use, guides on brand monitoring, crisis management tactics and much more.

We’ve gathered 7 reasons to monitor mentions and prepared actionable tips that will help you to manage your reputation based on what people are saying online. Bonus: awesome infographics inside.
Not all placements are considered equal. If you had the choice of sending a pitch and earning a placement or sending a pitch and earning 20 placements, which would you choose? Learn how to take advantage of natural publisher syndication networks can mean the difference between generating less than a handful of links or hundreds of press mentions for your content.
The power of influencers continues to grow stronger, and with this comes an outpouring of brands attempting to create relationships and work with these influencers. But how can you stand out from all the other brands in your target influencer‘s inbox? The answer comes when you stop trying to pitch them, and start involving them.
During our weekly SEMrush Chat, we decided to take a look at some common concerns and challenges that small business owners face. David Mihm, founder of Tidings, was our special guest. He and our other chat guests discussed some major issues that small businesses have to deal with and set out ways to conquer them:
Many marketers think that digital PR is not for small business. They see it as a costly and lengthy game plan, though a thoroughly set campaign may play turn critical for success. See what SEMrush has to offer to help you get through to both loyal and potential customers and beat as many rivals as possible.
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.
Your brand strategy requires a brand management that works like a Swiss watch! Nowadays information spreads at the speed of light. With the widespread use of the Internet, it doesn’t matter how big your brand is — any company can capture the attention of thousands and even millions people.
Since your site is your virtual storefront, and sets the first impression that most customers will have of your brand, you’ve got to ensure that your site conveys trustworthiness.
Is brand loyalty dead? Using our insight piece produced for Pizza Express, Wonderful Creative Agency have put together this infographic with 7 Ways to increase brand loyalty using M-Commerce.
The importance of reputation management cannot be overstated. Recent statistics reveal that nearly two-thirds of all internet users consider an online search to be the most trustworthy source of information about companies and people. What is more, up to 85% of consumers research a company and/or product online before making a purchase. Learn about how SEMrush can help you monitor and manage your brand‘s reputation.

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