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Brand Management

Brand management is an integral part of any businesses online presence. Here you'll find all the best tips and action plans for improving your brand management strategy, including the best tools to use, guides on brand monitoring, crisis management tactics and much more.

The importance of reputation management cannot be overstated. Recent statistics reveal that nearly two-thirds of all internet users consider an online search to be the most trustworthy source of information about companies and people. What is more, up to 85% of consumers research a company and/or product online before making a purchase. Learn about how SEMrush can help you monitor and manage your brand‘s reputation.
As I talk to multiple small business clients, many view social media as an overwhelming threat. The reality is 70% of sales people who use social media are more successful than those who don’t use it. Social media is an opportunity that can be honed to benefit and realize strong ROI. In this post, I will go through a specific tactic of social listening, which you can leverage for lead generation and watch your business grow.
When it comes to delivering content in a selfless and user-friendly fashion, YouTube carries the torch. Though supported by ads, the service is provided free of charge and allows ad-averse users to skip most commercials after just five seconds of watching them.Now, with the launch of YouTube Red, people who can’t even stand watching a few seconds of commercials have the ability to pay a small fee and avoid them altogether.
Building a strong, close-knit marketing team is essential for every company, whether it’s a large global enterprise or a small business. No doubt, everything starts with the right leader who will inspire and motivate people who work under their direction. People will pay attention to what their leader says and how they behave, and their actions will set an example for their employees.
What is branding? Put simply, it is the process of building a company’s image in the consumer’s mind, and we all know that this process is difficult and requires a long-term investment. It can take decades to create a firmly established brand, but it can literally take only a few minutes to destroy your company’s image.We can say that PR acts as a watchdog for any brand.
Technology has slowly but steadily taken over our lives – so much so that almost half of the households in India now have a smartphone. India is a country with a population of 1.267 billion with 375 million active monthly Internet users.The other day I was scrolling through the Facebook page of Kunal Shah, founder and CEO of FreeCharge, when I came across a few eye-opening statistics. (Random Facebook browsing leads to great finds sometimes.
There are so many things you could do to convince prospects to buy from you. You could write great copy to make them desire your products or services like nothing else. Develop strong value proposition to differentiate your offering from the competition. Or use split testing to improve website conversions.But no matter what you do, most customers will still go off and conduct online research to assess if you’re worthy of buying from.
With a 300 million strong user base, Instagram has quickly grown from a trendy iPhone app to a dominant social network. Thanks to diminishing engagement and organic reach on Facebook, more and more businesses are looking to Instagram to reach their customers.Here are some tips to maximize your Instagram marketing – along with some successful examples from our Instagram account.
According to recent data, 65.8% of U.S. businesses are using Twitter for marketing purposes, and by 2017, this number is expected to increase to 67.2%. When used correctly, it can be a powerful marketing tool to help bring in new customers, and keep existing ones engaged. By making use of hashtags, Twitter parties, contests, and promoted tweets, you can take your social marketing strategy to new heights in 2016 and beyond.
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