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All articles for Brand Management

What is brand management? How your brand is perceived by the market? How to start your first brand management campaign? Here you’ll find all the answers you need to improve your brand management strategy: tools overviews, brand monitoring tips, crisis management tactics and a lot more.

With a 300 million strong user base, Instagram has quickly grown from a trendy iPhone app to a dominant social network. Thanks to diminishing engagement and organic reach on Facebook, more and more businesses are looking to Instagram to reach their customers.Here are some tips to maximize your Instagram marketing – along with some successful examples from our Instagram account.
According to recent data, 65.8% of U.S. businesses are using Twitter for marketing purposes, and by 2017, this number is expected to increase to 67.2%. When used correctly, it can be a powerful marketing tool to help bring in new customers, and keep existing ones engaged. By making use of hashtags, Twitter parties, contests, and promoted tweets, you can take your social marketing strategy to new heights in 2016 and beyond.
What ‘Big Ideas‘ will set the tone for your company this year?As part of our year-end, Firebrand Group released a new ebook, 20.16 Big Ideas for 2016. In it, we asked a number of our favorite award-winning marketing experts, authors, and other thought leaders – in addition to some of our own team of digital strategy and branding experts – to recommend one “Big Idea” that companies can take advantage of to get ahead in 2016.
What if your company could go viral tomorrow? What if you could earn dozens, possibly hundreds of precious inbound links from major websites, while becoming a trending topic on social media at the same time? It sounds like every digital marketing agency’s wildest SEO dreams come true, and it is.Be Careful What You Wish For...If going viral like that sounds too good to be true, remember:Your viral SEO fantasy is virtually identical to your worst digital nightmares.
Something must be compelling, interesting, and worthy to earn our costly time and attention – the most valuable commodities in today’s marketplace. Getting noticed is ever competitive- and exponentially so- when you start reaching farther and wider for your audience.Assuming a general understanding of the value of visibility and its impact on growth, how can businesses capture more of it, and from farther away? What does it take to promote a brand capable of gaining global recognition?
SEO
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own brand message and their own story, and they are not able to create anything that they feel is profound and remarkable. Further, many entrepreneurs and businesses do not know how to effectively create, design and distribute visuals and images across their entire digital ecosystem, particularly their social media channels.
While many brands have learned how to tell a story around what they do and why they do it, they still miss opportunities to tell their stories when it comes to daily operations.Chances are you do something different from your competition; additionally, your personality (and your employees' personalities and interests) help define your brand. People want to know more about you.Your fans, customers, prospects and clients love to get a peek behind the curtain.
Have you tried Periscope yet? The livestreaming platform has begun to take off over the past few months as companies seek the best way to draw in new audiences, and potential customers, to their broadcasts.Periscope allows users to share live video streams that generally aren’t available afterwards for repeated viewing – it’s kind of like the Snapchat of video sharing.
Instagram is adamant about sticking to the integrity of being mobile-only. So not only do we have to be creative and unique with our Instagram strategy, we also have to jump through a few hoops to do it. Anyone can have an Instagram account, but only a select few may have the capacity to invest time and sustain a uniqueness which captures a following that is almost cult-like. So let’s take a look at six Instagram accounts who are doing it right.
We‘ve all seen it: bad press hits the Internet, and a company‘s Facebook page fills up with bad reviews and negative comments. It‘s every business‘s worst nightmare.Whether your bad press is relatively contained or it goes viral (God forbid), you may find yourself wondering whether hashing it out on social media is really a good idea.