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Brand Management

What is brand management? How your brand is perceived by the market? How to start your first brand management campaign? Here you’ll find all the answers you need to improve your brand management strategy: tools overviews, brand monitoring tips, crisis management tactics and a lot more.

Google’s becoming smarter every day, isn’t it?For example, the search engine gets better and better at detecting unnatural link building or evaluating the authority of a linking site. Not to mention that its algorithm can already assess a content’s usefulness or a brand’s strength at a snap.And as a result, the bar for the quality of the content and links you need to rank goes up all the time.
With a 300 million strong user base, Instagram has quickly grown from a trendy iPhone app to a dominant social network. Thanks to diminishing engagement and organic reach on Facebook, more and more businesses are looking to Instagram to reach their customers.Here are some tips to maximize your Instagram marketing – along with some successful examples from our Instagram account.
According to recent data, 65.8% of U.S. businesses are using Twitter for marketing purposes, and by 2017, this number is expected to increase to 67.2%. When used correctly, it can be a powerful marketing tool to help bring in new customers, and keep existing ones engaged. By making use of hashtags, Twitter parties, contests, and promoted tweets, you can take your social marketing strategy to new heights in 2016 and beyond.
Have you tried Periscope yet? The livestreaming platform has begun to take off over the past few months as companies seek the best way to draw in new audiences, and potential customers, to their broadcasts.Periscope allows users to share live video streams that generally aren’t available afterwards for repeated viewing – it’s kind of like the Snapchat of video sharing.

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