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Brand Management

What is brand management? How your brand is perceived by the market? How to start your first brand management campaign? Here you’ll find all the answers you need to improve your brand management strategy: tools overviews, brand monitoring tips, crisis management tactics and a lot more.

Have you tried Periscope yet? The livestreaming platform has begun to take off over the past few months as companies seek the best way to draw in new audiences, and potential customers, to their broadcasts.Periscope allows users to share live video streams that generally aren’t available afterwards for repeated viewing – it’s kind of like the Snapchat of video sharing.
Instagram is adamant about sticking to the integrity of being mobile-only. So not only do we have to be creative and unique with our Instagram strategy, we also have to jump through a few hoops to do it. Anyone can have an Instagram account, but only a select few may have the capacity to invest time and sustain a uniqueness which captures a following that is almost cult-like. So let’s take a look at six Instagram accounts who are doing it right.
We‘ve all seen it: bad press hits the Internet, and a company‘s Facebook page fills up with bad reviews and negative comments. It‘s every business‘s worst nightmare.Whether your bad press is relatively contained or it goes viral (God forbid), you may find yourself wondering whether hashing it out on social media is really a good idea.
Last week, we looked at WordPress, email marketing, personal branding, LinkedIn popularity and content marketing teams.Did you miss any of this content? Read on!
Most of what is involved in improving brand reputation comes at a cost. Whether it’s SEO or PPC or advertisements and sponsorships offline, you’re going to need to have a strategy in place and set aside a little bit of your budget. Speaking at conferences, however, is a little bit different. Those who speak at conferences usually get a free pass to the conference, and giving a presentation doesn’t cost a thing.You see where I’m going with this.
The benefits of a bigger personal brand are never-ending: not only will you command industry recognition and influence in your industry, but you'll also be exposed to better employment opportunities (if you're a freelancer, that means better rates and higher-profile clients).In short, if you're not already working on building up your personal brand, then you're missing out. Big time.
Here’s the truth: not all brands can talk like Denny’s or Old Spice – nor do we want them to. People don’t necessarily want to hear the same lighthearted tone from their financial advisor as they would from their favorite purveyor of hashbrowns.Can you imagine?“Investing $15-thou of the dividend moola turned out to be a bomb move — talkin’ $25k in six months, son! Rolling in the Benjamins!”Yeah, not thrilled about that.That being said, most brands want to humanize their voice.
How did you find your way into digital marketing? Along with our podcast host Peter Starr Northrop, I recently spoke with Justin Emig, Director of Search Marketing at Web Talent Marketing. Justin revealed his unconventional foray into branding, why he prefers to work for a boutique agency and how his offline marketing experience helps him succeed in the digital world.
Apple Music, Apple's brand new streaming music service, has launched worldwide, competing against many of the existing services that have carved a niche in the industry. The service is in tough competition with Spotify, Rdio, Pandora and Amazon Prime Music. Apple Music launched varied features within its ambitious, comprehensive product.Why Would You Need a New Streaming Service.
Up until recently when Yelp announced that businesses should respond to every review they receive (even positive ones), there was much debate about which online reviews businesses should respond to.But I always wondered, why was this even a debate?People leaving reviews for you are paying customers who felt passionately enough about their experience at your establishment that they wanted to share it with others.

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