logo-small logo-small_halloween

All articles for Brand Management

What is brand management? How your brand is perceived by the market? How to start your first brand management campaign? Here you’ll find all the answers you need to improve your brand management strategy: tools overviews, brand monitoring tips, crisis management tactics and a lot more.

Last week, we looked at WordPress, email marketing, personal branding, LinkedIn popularity and content marketing teams.Did you miss any of this content? Read on!
When it comes to your brand name and everything associated with your brand, it should always come back to you. It wouldn't make sense to walk into a McDonald’s front door and then walk in only to see its actually a Burger King now does it? This is the same concept that businesses should take when it comes to branded keyword. Say, for example, that your company is called “Jeff’s Fancy mustaches” and that you specialize in mustaches.
Most of what is involved in improving brand reputation comes at a cost. Whether it’s SEO or PPC or advertisements and sponsorships offline, you’re going to need to have a strategy in place and set aside a little bit of your budget. Speaking at conferences, however, is a little bit different. Those who speak at conferences usually get a free pass to the conference, and giving a presentation doesn’t cost a thing.You see where I’m going with this.
The benefits of a bigger personal brand are never-ending: not only will you command industry recognition and influence in your industry, but you'll also be exposed to better employment opportunities (if you're a freelancer, that means better rates and higher-profile clients).In short, if you're not already working on building up your personal brand, then you're missing out. Big time.
Here’s the truth: not all brands can talk like Denny’s or Old Spice – nor do we want them to. People don’t necessarily want to hear the same lighthearted tone from their financial advisor as they would from their favorite purveyor of hashbrowns.Can you imagine?“Investing $15-thou of the dividend moola turned out to be a bomb move — talkin’ $25k in six months, son! Rolling in the Benjamins!”Yeah, not thrilled about that.That being said, most brands want to humanize their voice.
Oleg and DmitriHello, dear SEMrush blog readers!First off, today is a very special day for us: SEMrush is celebrating a birthday! We are seven years old.We want to say thanks to all of you for being with us through these years. You are not just helping us develop SEMrush, you are also challenging us to grow professionally.Second, we prepared a little surprise for our community.Our CEOs and founders, Oleg Shchegolev and Dmitri Melnikov, do not appear in public very often.
How did you find your way into digital marketing? Along with our podcast host Peter Starr Northrop, I recently spoke with Justin Emig, Director of Search Marketing at Web Talent Marketing. Justin revealed his unconventional foray into branding, why he prefers to work for a boutique agency and how his offline marketing experience helps him succeed in the digital world.
Apple Music, Apple's brand new streaming music service, has launched worldwide, competing against many of the existing services that have carved a niche in the industry. The service is in tough competition with Spotify, Rdio, Pandora and Amazon Prime Music. Apple Music launched varied features within its ambitious, comprehensive product.Why Would You Need a New Streaming Service.
Up until recently when Yelp announced that businesses should respond to every review they receive (even positive ones), there was much debate about which online reviews businesses should respond to.But I always wondered, why was this even a debate?People leaving reviews for you are paying customers who felt passionately enough about their experience at your establishment that they wanted to share it with others.