Case Studies

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Franchise social media

Case Studies

13 min read
Managing a Franchise Network's Social Media: Lessons Learned From Burger KingAll franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.
Maria RaybouldJun 15, 2020
SEO strategy write content
Research: How Y Combinator Graduates Hacked the Website Traffic Growth
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How To Promote Your Business Using Thematic Campaigns
A Case Study of Winning in Local SEO
Website Performance Research

Case Studies

8 min read

Website Performance Research [Semrush Study]

Page load speed is both a very important user experience factor and a Google ranking factor. Semrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your website‘s performance.
Elena TerentevaMay 08, 2018
Case Study: Will a Longer Meta Description Increase CTR?

Case Studies

6 min read

Case Study: Will a Longer Meta Description Increase CTR?

Should we or shouldn’t we update our Meta Descriptions? This seems to be the question on the minds of the whole SEO industry right now. Every good SEO has good intentions for their clients. And we only want to make changes when we know that there’s going to be a measurable impact. Although there is one Google update that many are still unsure of the best way forward.
Brodie ClarkMar 06, 2018
How To Make Killer Posts for Social Networks
All The Right Words: How Keyword Research Provided an 80% Traffic Increase For a Start Up
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