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All articles for Case Studies

Professionals share their experiences working with SEMrush and our different tools.

Appearing as a Google Answer in what is commonly referred to as position zero can be a great way to leapfrog your competitors to the top of the SERPs, and capture as much traffic as possible. Kevin Gibbons shared a go-to actionable plan that you can use to get started with using SEMrush to help you get your content featured on Google Answer boxes too.
We held five in-depth interviews with members of our PPC team to find out how did they increase revenue from non-branded pay-per-click campaigns by 94%. The first part of our case study is dedicated to big data analysis. This is the second chapter of our case study in which we will guide you through the best practices of our keywords strategy.
In the past nine months, SEMrush’s revenue from non-branded pay-per-click campaigns has increased by 94 percent. So we held five in-depth interviews with members of our PPC team to find out how they achieved this result. This is the first chapter of our case study in which we‘ll guide you through the best practices of big data analysis.
“Why is Monday so far away from Friday but Friday is so close to Monday?” proclaims the popular saying. Oh, go figure the reason why! This saying proves that not all days are created equally. This holds just as true for social behavior and for consumer behavior.  As much as our mood is different on Monday from what it was on Friday, so is our consumer behavior.
Hey, agency representatives: what is the biggest mistake you can make when pitching clients? Hands down, the biggest trap people fall into is not doing enough research. It’s tempting to think research starts after you’ve won a contract and that the sales process can focus solely on your offering. Your competition likely believes that. After all, it’s how it’s been done for many years. However, it’s only the best route to take if your goal is to blend with the crowd.
This case study analyzes the PPC ad copy for Easter eggs using SEMrush. Most of the adverts that stood out offered a unique value proposition, used numbers within the ad copy or appealed to the searcher's love of chocolate.
You may already know SEMrush rocks.Most marketers have either heard of it or use it every day.But I have more to thank SEMrush for than just search results data. SEMrush was the first tool I bought when I was a broke freelancer. It‘s helped me build a successful marketing business in less than a year.I landed my first clients as a direct result of SEMrush‘s keyword data. SEMrush gives me in-depth insights about a prospect‘s website.
Adding a rel=”nofollow” tag onto internal links used to be very common practice back in the ‘dark days’ of SEO where directory links, article spinning and keyword-rich anchor texts were all the rage. The nofollow tag could be used to prevent Google crawling and passing PageRank through to the pages on a site that weren’t central to SEO performance, and in turn ensuring that more valuable pages received a greater portion of the authority.
First and foremost, let me state on the record that SEMrush is not paying me to write this. As a contributor to their amazing and informative blog and active user of the product for over a year now, I’ve become an advocate.Here’s my story about how I’ve helped create a smarter sales team at my company by empowering them with [digital] knowledge and understanding.
At least once a year, the members of my massive family get together, and inevitably the tales of my childhood are shared. For me, though sometimes embarrassing, I rather appreciate hearing the stories because I really can’t remember much of anything below the age of 19. Some people seem to pull up stories from when they were four years old as though it was yesterday, which I always find impressive.

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