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All articles for Case Studies

Professionals share their experiences working with SEMrush and our different tools.

There are endless ideas for social media campaigns, and sometimes you just don’t know where to start. While some of the most influential and effective companies on social media have larger budgets than the average business does, there is always something to learn from them.
In June of 2013, InFront WebWorks brought on Michael Hodgdon (whom SEMrush interviewed for the case study) to build the SEO team and implement a process to grow the department. He shares his results and how he achieved them.
A Social Media Case Study by SEMrush of the advertising campaign with Instagram celebrity Gianluca Vacchi for Bank of Georgia. In just two days after the launch, their campaign went absolutely viral across the web, reaching over 2 million views in no time!
Appearing as a Google Answer in what is commonly referred to as position zero can be a great way to leapfrog your competitors to the top of the SERPs, and capture as much traffic as possible. Kevin Gibbons shared a go-to actionable plan that you can use to get started with using SEMrush to help you get your content featured on Google Answer boxes too.
We held five in-depth interviews with members of our PPC team to find out how did they increase revenue from non-branded pay-per-click campaigns by 94%. The first part of our case study is dedicated to big data analysis. This is the second chapter of our case study in which we will guide you through the best practices of our keywords strategy.
In the past nine months, SEMrush’s revenue from non-branded pay-per-click campaigns has increased by 94 percent. So we held five in-depth interviews with members of our PPC team to find out how they achieved this result. This is the first chapter of our case study in which we‘ll guide you through the best practices of big data analysis.
“Why is Monday so far away from Friday but Friday is so close to Monday?” proclaims the popular saying. Oh, go figure the reason why! This saying proves that not all days are created equally. This holds just as true for social behavior and for consumer behavior.  As much as our mood is different on Monday from what it was on Friday, so is our consumer behavior.
Hey, agency representatives: what is the biggest mistake you can make when pitching clients? Hands down, the biggest trap people fall into is not doing enough research. It’s tempting to think research starts after you’ve won a contract and that the sales process can focus solely on your offering. Your competition likely believes that. After all, it’s how it’s been done for many years. However, it’s only the best route to take if your goal is to blend with the crowd.
This case study analyzes the PPC ad copy for Easter eggs using SEMrush. Most of the adverts that stood out offered a unique value proposition, used numbers within the ad copy or appealed to the searcher's love of chocolate.
You may already know SEMrush rocks.Most marketers have either heard of it or use it every day.But I have more to thank SEMrush for than just search results data. SEMrush was the first tool I bought when I was a broke freelancer. It‘s helped me build a successful marketing business in less than a year.I landed my first clients as a direct result of SEMrush‘s keyword data. SEMrush gives me in-depth insights about a prospect‘s website.
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