Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Small Business Trends
SEO Mistakes Damaging Websites
Ranking Factors [Semrush Study]
Ranking Factors [Semrush Study]We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed the top 20 positions and their performance across a number of factors, ending up with a total of 300,000 positions.
Marcus ToberJan 04, 2024
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SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route Pages
SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles
SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions