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Leverage other marketing channels to get more brand awareness and acquire more leads. Read on for actionable tips about paid search, social media, YouTube, and more.
12 min read
The Role of Paid Media in Your Marketing Mix #SemrushchatToday we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza VoronkovaAug 02, 2016
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