7 min read
11 min read
What Are Display Ads? Display Advertising ExplainedDisplay ads are the next step in your online advertising journey — but what are they, and how exactly do they work?
Michelle OfiweJul 09, 2021
10 min read
Top Paying AdSense Keywords and Best Adsense Niches for 2020If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
Elizaveta ShutovaNov 21, 2019
8 min read
Display Advertising Stats 2019: Semrush Business & Industrial EditionGoogle Display Network has the power to help you reach 90% of the global internet right where your target customer browses. Advertisers in the business and industrial sector can leverage these best practices on target demographics, topic areas, devices, and display sites to secure the greatest returns for their ads in 2019.
Alana RudderNov 01, 2019
Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic.
Viktoria KanevskyOct 11, 2019
31 min read
This step-by-step checklist will help you successfully launch a Google display campaign. Just choose the primary goal of the campaign and we‘ll generate an actionable how-to guide to help you at every stage, from choosing the right audiences to fine-tuning the landing pages.
Julia OlennikovaMay 09, 2019
Semrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.
Elizaveta ShutovaMay 03, 2019
5 min read
There are many ways and advertising programs you can monetize your website traffic with, and the most popular one is Google AdSense. If you’ve ever asked yourself, ‘What is AdSense, and how do I make money with it?’ the following article will give you some hints.
Julia OlennikovaApr 09, 2019
This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.
Ben WoodApr 08, 2019
12 min read
Whether we like it or not, remarketing is all around us. Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision. Find out all you need to know and do to optimize an effective remarketing campaign that generates ROI.
Chaitanya PatelOct 30, 2017