8 min read
How to Improve Your Ad Relevance with Your Google Ads AccountSet up targeted ad groups, create stellar ad copy, and improve your ad relevance all with your Google Ads account.
Kelly LyonsOct 27, 2021
Paid Search
6 min read
Dynamic Search Ads Explained & How Best to Use Them in Your StrategyDynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your business!
Amy BishopOct 25, 2021
9 min read
12 Paid Advertising Mistakes & How You Can Make Your Ads BetterRead up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!
Amy BishopOct 25, 2021
7 min read
Top 11 Mistakes to Avoid When Setting Up a Google Ads CampaignBefore you set you your next Google Ads campaign, learn what common pitfalls to avoid to optimize your success!
Amy BishopSep 09, 2021
4 min read
A Guide to Online Advertising: Paid Search, Paid Social, & More
Learn how to leverage online advertising to boost your business, regardless of your industry. Dive into the details of paid search, paid social, and more channels.Amy BishopSep 08, 2021
10 min read
A Guide to Google Shopping Ads for Any Business
Google Shopping Ads are a highly effective way to promote your products. Learn how to create them and who to target in order to help generate more revenue.Kelly LyonsAug 17, 2021
12 min read
How to Skyrocket Profit on Google Ads (6 Best Ways)
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Google Ads Certified and Google Ads obsessed, and who watched his business grow by 300% over the last 36 months.Paul PaquinAug 14, 2021
9 min read
What Is Search Engine Marketing & How Does It Work?
To boost your website traffic, a good SEM strategy is what you need. Learn how to plan a campaign and monitor your competitors with the help of Semrush!Erika VaragouliAug 13, 2021
8 min read
PPC Management: How to Fix 4 Mistakes Impacting Your Ad Performance
If your ads aren’t performing, you could have a problem with your PPC (pay-per-click) management. Read about the 4 most common PPC mistakes & how to fix them.Kelly LyonsAug 09, 2021
6 min read
A Guide to Sitelink Extensions: Improve Your PPC Ads
Sitelink extensions can help you maximize your ad‘s space and relevancy to the user. We‘ll explore how they work and how to add them to your campaigns.Erika VaragouliMay 25, 2021