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The Ultimate Guide to Google's Custom Intent Audiences

Paid Search

14 min read

The Ultimate Guide to Google's Custom Intent Audiences

What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. Find out how you can use custom intent audiences in this detailed guide.
Kelechi IbeJun 21, 2019
How To Plan a Successful PPC Campaign

Paid Search

11 min read

How To Plan a Successful PPC Campaign

We at Semrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.
Julia OlennikovaMay 29, 2019
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