15 min read
Need some advice when running paid search campaigns or building a paid search strategy? Look no further than Semrush. Read our paid search blog posts.
How to Do PPC Keyword Research for Profitable CPC CampaignsPPC keyword research contributes to profitable ad campaigns. Find the best keywords for your ads.
Semrush TeamOct 23, 2023
10 min read
Google Ads Account: What Is It & How to Create OneLaunch effective ad campaigns by creating a Google Ads account. Learn the ins and outs with Semrush.
Ravi PandyaOct 16, 2023
What Is Google Ads & How Does It Work? A Comprehensive GuideThinking about starting with Google Ads? Read our comprehensive guide to get ready for the next step.
Asif AliOct 11, 2023
7 min read
This checklist will show you which tools and reports in the Semrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign.
Luke HarselFeb 18, 2022
9 min read
Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!
Amy BishopOct 25, 2021
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Google Ads Certified and Google Ads obsessed, and who watched his business grow by 300% over the last 36 months.
Paul PaquinAug 14, 2021
8 min read
If your ads aren’t performing, you could have a problem with your PPC (pay-per-click) management. Read about the 4 most common PPC mistakes & how to fix them.
Kelly LyonsAug 09, 2021
Automation is a common practice for businesses in 2020, offering efficient ways to quickly knock out certain tasks. This is particularly true in the world of paid marketing. PPC automation can help you save time and money while driving more results. In this post, we’re going to take a closer look at how you can use PPC automation to grow your business with 7 simple steps.
Elizaveta ShutovaJul 24, 2020
What are Custom Intent Audiences? In a nutshell, “custom intent audiences” is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. Find out how you can use custom intent audiences in this detailed guide.
Kelechi IbeJun 21, 2019