Paid Search

Need some advice when running paid search campaigns or building a paid search strategy? Look no further than Semrush. Read our paid search blog posts.
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Ultimate SEM Checklist for Peak PPC Performance
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How To Grow Your Business with PPC Automation

Paid Search

15 min read

How To Get Started with PPC Automation in 7 Steps

Automation is a common practice for businesses in 2020, offering efficient ways to quickly knock out certain tasks. This is particularly true in the world of paid marketing. PPC automation can help you save time and money while driving more results. In this post, we’re going to take a closer look at how you can use PPC automation to grow your business with 7 simple steps.
Elizaveta ShutovaJul 24, 2020
What Is Cost Per Click (CPC?)
6 Steps to Attracting Paid Traffic That Converts
The Ultimate Guide to Google's Custom Intent Audiences

Paid Search

14 min read

The Ultimate Guide to Google's Custom Intent Audiences

What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. Find out how you can use custom intent audiences in this detailed guide.
Kelechi IbeJun 21, 2019
How To Plan a Successful PPC Campaign

Paid Search

11 min read

How To Plan a Successful PPC Campaign

We at Semrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.
Julia OlennikovaMay 29, 2019
Prevent Ad Keyword Cannibalization in a Few Simple Steps