The Coronavirus pandemic has had a huge impact on businesses around the world, and whenever there is economic uncertainty, one of the first things to get axed is marketing budgets and campaigns. Discover hidden opportunities that are currently available due to the Coronavirus.
This checklist will show you which tools and reports in the Semrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign. Links to each area of the software are in the body of this post.
What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. Find out how you can use custom intent audiences in this detailed guide.
We at Semrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.
To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.