Paid Search

Need some advice when running paid search campaigns or building a paid search strategy? Look no further than Semrush. Read our paid search blog posts.
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6 Key Things Worth Analyzing in Your Competitors’ PPC Strategies

Paid Search

10 min read

6 Key Things Worth Analyzing in Your Competitors’ PPC Strategies

If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured out six important things advertisers should pay attention to.
Daria VoroninaNov 30, 2018
How To Do PPC If You Run a Small Business
SEO and PPC: 4 Data-Driven Tricks To Find the Optimal Mix of Organic and Paid Strategies

Paid Search

9 min read

SEO and PPC: 4 Data-Driven Tricks To Find the Optimal Mix of Organic and Paid Strategies

Taking up Google SERP real estate is now more challenging than ever. So how can you maintain the right balance between SEO and PPC tactics to increase your SERP visibility? It’s important to understand how SERPs look in your specific industry. This post will show you how to evaluate the competitive search landscape in your niche with Semrush so that you can choose the best strategy for you.
Julia OlennikovaSep 28, 2018
6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

Paid Search

13 min read

6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.
Matthew SiddleSep 14, 2018
Local PPC Strategy and Actionable Tips

Paid Search

8 min read

Geo-Targeting: Local PPC Strategy and Actionable Tips

Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.
Daria VoroninaSep 12, 2018
Google Ads Mistakes and How To Avoid them