Paid Search

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Useful Tips to Utilize Pandora Ads

Paid Search

6 min read

Three Super Useful Tips to Utilize Pandora Ads and Grow Your Business

Pandora presents the perfect opportunity for your company’s message to be heard by the audiences that matter most. With the average user spending four hours per day on the platform, brand marketing through online radio has now become a compelling channel for businesses connect with their target audiences—without the intrusiveness inherent in other advertising platforms.
Arya BinaJul 12, 2018
Advanced Remarketing Audiences for Better PPC Campaigns

Paid Search

17 min read

Advanced Remarketing Audiences for Better PPC Campaigns #Semrushchat Recap

Successful PPC campaigns have two aspects: thorough keyword research and well-planned remarketing ads. Lunching the perfect remarketing strategy can be tough. During our latest #Semrushchat, we invited Michelle Morgan to share her insights on improving PPC campaigns through remarketing ads. We discussed how to remarket ads by focusing on the target audience, and so much more.
Maria KalyadinaJul 03, 2018
How To Set Up and Implement DSA Feeds in AdWords

Paid Search

4 min read

How To Set Up and Implement DSA Feeds in AdWords

If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.
Joe MartinezMay 01, 2018
Powerful Keyword List for a Thematic PPC Campaign

Paid Search

7 min read

How To Build a Powerful Keyword List for a Thematic PPC Campaign

Public holidays and special occasions are always a good reason to launch an advertising campaign and drive relevant traffic to your website. In this guide, we’ll share with you some useful ideas on how to build a powerful keyword list for a thematic PPC campaign and walk you through all the important stages of keyword research, using Semrush tools.
Maria RaybouldApr 10, 2017
Top PPC Metrics and the Stories They Tell
PPC Case Study