Paid Search

Need some advice when running paid search campaigns or building a paid search strategy? Look no further than Semrush. Read our paid search blog posts.
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How To Grow Your Business with PPC Automation
Google Shopping Ads
PPC keyword research
Powerful Keyword List for a Thematic PPC Campaign

Paid Search

7 min read

How To Build a Powerful Keyword List for a Thematic PPC Campaign

Public holidays and special occasions are always a good reason to launch an advertising campaign and drive relevant traffic to your website. In this guide, we’ll share with you some useful ideas on how to build a powerful keyword list for a thematic PPC campaign and walk you through all the important stages of keyword research, using Semrush tools.
Maria RaybouldApr 10, 2017
PPC Specialist Skills
Best Practices to Using PPC To Promote Events

Paid Search

5 min read

Best Practices to Using PPC To Promote Events

When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.
Joe MartinezMar 22, 2016
The Three Biggest Problems with PPC Ads

Paid Search

2 min read

The Three Biggest Problems with PPC Ads

Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn‘t that you‘re unaware of the potential in various online marketing campaigns; it‘s likely that there are too many streams of information inundating you at once. If you‘re considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.
Simon BriskSep 25, 2015
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