Your SEM Checklist for Peak PPC PerformanceThis checklist will show you which tools and reports in the Semrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign.
Pandora presents the perfect opportunity for your company’s message to be heard by the audiences that matter most. With the average user spending four hours per day on the platform, brand marketing through online radio has now become a compelling channel for businesses connect with their target audiences—without the intrusiveness inherent in other advertising platforms.
Successful PPC campaigns have two aspects: thorough keyword research and well-planned remarketing ads. Lunching the perfect remarketing strategy can be tough. During our latest #Semrushchat, we invited Michelle Morgan to share her insights on improving PPC campaigns through remarketing ads. We discussed how to remarket ads by focusing on the target audience, and so much more.
If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.
Public holidays and special occasions are always a good reason to launch an advertising campaign and drive relevant traffic to your website. In this guide, we’ll share with you some useful ideas on how to build a powerful keyword list for a thematic PPC campaign and walk you through all the important stages of keyword research, using Semrush tools.
Do marketers and agencies really understand the incredible narratives these metrics can tell us when combined? After activating a search campaign, reviewing the data will help get you an idea of what is working and what isn’t. We share to look at when assessing the performance of your ads.
Everyone wants to be first. The first in a race gets the gold. The first to market becomes the market leader. The top grade in class gets the most honors. But what if bidding on position one doesn’t yield the best leads or worse: it bleeds your AdWords budget for marginal returns?