13 min read
Need some advice when running paid search campaigns or building a paid search strategy? Look no further than Semrush. Read our paid search blog posts.
8 min read
How to Improve Your Ad Relevance with Your Google Ads AccountSet up targeted ad groups, create stellar ad copy, and improve your ad relevance all with your Google Ads account.
Kelly LyonsOct 27, 2021
6 min read
Dynamic Search Ads Explained & How Best to Use Them in Your StrategyDynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your business!
Amy BishopOct 25, 2021
By using profit-driven optimization techniques, advertisers can maximize their profits. The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Therefore, the target ROI of the campaign cannot simply be an arbitrary decision of company management.
Witold WrodarczykJul 07, 2016
When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.
Joe MartinezMar 22, 2016
4 min read
Whether you are a beginner or an experienced PPC manager, there are resources to assist and continue learning pay per click advertising. These are the essential resources for PPC managers.
Emma BramleyFeb 18, 2016
11 min read
PPC audits are essential for maintaining and optimizing your Bing Ads and Google AdWords accounts. It is recommended that you conduct an audit every six months or every time you start managing a new account to ensure every account is optimized to its full potential. An audit should not be conducted within three months of making significant changes.
Emma BramleyJan 13, 2016
Beer and PPC. Two of my favorite things in this world. With some brief thinking, it was easy to compare the two worlds. Both the brewing and PPC campaign creation process are delicate procedures. Both processes follow a plan of execution, and one small mistake in either of the plans could mean horrible results. This light-hearted blog will take a look at how a good beer and PPC campaigns more related than we think.
Joe MartinezDec 10, 2015