Paid Search

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Search engine marketing
Ultimate SEM Checklist for Peak PPC Performance
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Dynamic search ads
SEM PPC Optimization

Paid Search

5 min read

SEM PPC Optimization: How To Maximize the Revenue at a Targeted ROI

By using profit-driven optimization techniques, advertisers can maximize their profits. The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Therefore, the target ROI of the campaign cannot simply be an arbitrary decision of company management.
Witold WrodarczykJul 07, 2016
PPC Specialist Skills
Best Practices to Using PPC To Promote Events

Paid Search

5 min read

Best Practices to Using PPC To Promote Events

When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.
Joe MartinezMar 22, 2016
Ultimate List of Essential Resources for PPC Managers
How To Conduct a Complete PPC Audit

Paid Search

11 min read

How To Conduct a Complete PPC Audit

PPC audits are essential for maintaining and optimizing your Bing Ads and Google AdWords accounts. It is recommended that you conduct an audit every six months or every time you start managing a new account to ensure every account is optimized to its full potential. An audit should not be conducted within three months of making significant changes.
Emma BramleyJan 13, 2016
How Creating a Successful PPC Campaign Is Like Brewing a Good Beer

Paid Search

7 min read

How Creating a Successful PPC Campaign Is Like Brewing a Good Beer

Beer and PPC. Two of my favorite things in this world. With some brief thinking, it was easy to compare the two worlds. Both the brewing and PPC campaign creation process are delicate procedures. Both processes follow a plan of execution, and one small mistake in either of the plans could mean horrible results. This light-hearted blog will take a look at how a good beer and PPC campaigns more related than we think.
Joe MartinezDec 10, 2015