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An online startup is nothing without a passionate community built up around it. This kind of community gains momentum as it grows, propelling your brand forward, but getting it started can be one of the most challenging aspects of business.
Developing a successful marketing campaign is not always easy during the holiday season. Marketers, especially franchise marketers, can use this energy to target a local audience. This is really the time of year to get creative with local campaigns and think outside of the box.
Move over Meetup! Pokémon GO is the rising star of casual networking for professionals. One of the most interesting takeaways from the popularity of Pokémon GO is that it breaks down barriers between people and encourages them to interact while they play the game. People from all walks of life are playing this game, and it has evolved into an experience more than just catching them all.
Today, our dear blog readers, I have the pleasure of sharing my interview with Heather Lloyd-Martin: CEO of seocopywriting.com, a “pioneer of SEO copywriting” (as described by Forbes), an international speaker, book author, SEO Copywriting Certification developer, one of the top women in SEO of our time and overall a lovely person who enjoys helping her clients (among whom are a number of Fortune 500 companies) boost their search positions and improve conversions.
In this month’s issue of our Affiliate Spotlight series, we are very happy to share with you an interview with Adam Connell, a successful entrepreneur, marketing director at UK Linkology and the founder of Blogging Wizard.
When you are trying to develop and promote your brand, one of the most effective ways of going about it would be to do some guest blogging. When you take a closer look at it, it’s more than just simple content sharing. With a single guest post, the content you have produced is exposed to an entirely new audience, which will ultimately drive traffic to you website and improve your conversion rate.
Whether you are a beginner or an experienced PPC manager, there are resources to assist and continue learning pay per click advertising. These are the essential resources for PPC managers.TrainingWordStream PPC UniversityWordStream's PPC University teaches basic to more advanced skills such as remarketing. The university is live on the WordStream website, but if you prefer to learn on the move, there is also an app.
Imagine earning 6-7 times the business at a fraction of the cost, and capturing 10 times the referrals. You don’t have to imagine it. All you have to do is fall in love with your customers.Valentine’s Day arrives and love is in the air. Do you love your customers? It’s fascinating to see the revival of customer service and loving your customer. Some of the most successful companies of our time obsessively focus on service.
 Much like most of the East Coast of the US, I was snowed in a few weekends ago. That only meant one thing: lots and lots of social media surfing. Amidst my binge-eating and scrolling, I noticed that my timeline was inundated with a ton of stick figures. To say that piqued my interest would be an understatement.You’ve probably seen posts like these, all proclaiming that you should try to be more like Bill than anything else.
If you have ever worked as a moderator or currently manage an online community, you know how difficult it is to keep the community active, engaged, and troll-free (or troll-lite). Communities are the safe harbor for fans of your brand.A community’s value is not necessarily in how it generates revenue, but to provide insight into how their customers respond to their brand, provides tips, and solve problems.
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