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Competitor Research

Competitor analysis and market intelligence break ground for successful marketing strategies and business growth. What tools can help you do proper benchmarking? How do experts discover new markets and niches? What insights should you expect to get from evaluating prospects, potential partners, and investment opportunities? Our articles address these topics and even more questions that you may have.

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Discover the competition and reveal strategies and tactics of any industry player with these top 18 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics.
Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using SEMrush tools, and get insights to optimize your online campaigns.
Thorough market assessment will reveal your most promising international opportunities. Use this 10-step guide to help you choose your next target market.
Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In SEMrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, visitor behavior and more.
Do you want to launch in a new market? You can use this guide to learn the art of competitive landscape analysis to quickly and cost-effectively estimate your market potential.
Speed up the monitoring process and make your professional life easier with the Monthly Competitor Analysis template in My Reports. It automatically gathers all the metrics needed for regular competitive research in one place, saving you time and effort each month. Read on to learn about the automated solution that will provide you with data for your marketing decisions.
Traffic Analytics is a highly effective market intelligence aggregator transforming petabytes of web traffic and visitor behavior data into insightful graphs and charts that you can use to make informed business decisions. Now it‘s enhanced with the new Market Explorer tool, allowing you to reveal top players, discover industry trends, and analyze the in-market audience.
A comprehensive guide by SEMrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the brand new Market Explorer tool.
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from the new feature.
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