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Competitor Research

Competitor analysis and market intelligence break ground for successful marketing strategies and business growth. What tools can help you do proper benchmarking? How do experts discover new markets and niches? What insights should you expect to get from evaluating prospects, potential partners, and investment opportunities? Our articles address these topics and even more questions that you may have.

Reveal how the fastest-growing e-commerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience.
Learn more about the key steps of competitor analysis and discover how to turn your competitive insights into actionable business decisions.
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries - Media, Retail, and Streaming Services - that show the biggest position changes.
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the SEMrush Audience Insights report.
Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In SEMrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, visitor behavior and more.
This post walks readers through the ins and outs of uncovering market trends to discover business opportunities, mitigate market risks, and drive innovation for building a sustainable business.
Learn about all the ins and outs of competitive benchmarking to stay on top of the competition and compare your marketing, product, and business performance against the market.
Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy.
Read this post to uncover market-driven tactics that help businesses drive more traffic and earn more visitors.
Read this buyer persona creation guide to take a step towards making better business, product and marketing decisions and investments.
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