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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush offers a solution – Topic Research.
2020 is just around the corner, so we asked our community, and guest Megan Leap, about their thoughts on future content marketing trends, current predictions, outdated strategies, changing approaches, and the new challenges content marketers are worried about.
SEO
Google offers two measurements, E-A-T and YMYL, which are important for marketers looking to create better pages in the new year. Let’s discuss what you need to know about both of them.
Reaching your target audience while getting your customers to chat about your brand is the challenge. Last week, Dan Willis was our guest on #SEMrushchat; he and our community provided suggestions and insights to help businesses create content that will spark conversations that are beneficial for the brand.
We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create compelling content and optimize it at the same time. But how does one optimize a piece of content effectively? We can help!
Create Once, Publish Everywhere is a content distribution concept that helps you maximize the output of your content for more traffic and leads. Find out how you can use COPE to distribute content in different ways that will help you reach your goals.
Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance…
In this week‘s Weekly Wisdom, Jason Barnard breaks down the five Ps for your ongoing content strategy, to build an audience. He explains what they are and what you need to know about each. What are the five Ps? Platform, public, personality, promotion, and perseverance.
In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating content, ways to repurpose content, user-generated content, and tools for visual content.
High-quality content creates trust, builds brand awareness, and turns strangers into customers and advocates. We all know this, yet marketers keep failing when creating content; this post, with insights from Google, experts & real-world-examples, will show you how to avoid failure and be successful from the start.

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