All articles for Content Marketing
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
Although content marketing is an incredible strategy for gaining traction, traffic, shares and backlinks, it‘s imperative to keep the track of results to see which strategies bring in the best results. This post explains 9 major metrics you should be tracking for the optimal content marketing performance.
49% of marketers considered that their stagnant success with content marketing was due to a lack of strategy or other strategy issues. How can you create a better content marketing strategy? How can you improve your results from content marketing? In this blog post, we’re going to look at the most important steps in creating a successful content marketing strategy in 2017.
In a study by Neil Patel, a top influencer and entrepreneur, stated that there is at least 7.8 times more traffic in websites that provides quality content than others that don’t. This means that customers like to be more aware of the products or services that are available and this became a game changer to marketers. Content marketing has been helping businesses succeed as customers continue to rely on their information.
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