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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

See marketing insights on the opportunities AI can bring, use cases for content marketers, skills needed to manage AI, how to get started, and what our community hopes AI can help them with in the future. There is a lot to learn from the tweets, so check them out.
In last week‘s #SEMrushchat, we asked for opinions on pillar content and topic clusters. Our community shared their insights on the benefits of pillar content, topic clusters, creating an effective subtopic hierarchy, best practices, and identifying an ideal topic for your pillar content.
So, you have recorded and edited a video. That is great, but then what? What do you do next? And that is something that is really, really common when people have already got the videos, but they just don‘t know how to spread it, how to get people to watch it, how to get it out there to the right audience, and that is very important.
*This is the updated version of the study released on April 17th.* To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we decided to spot the top content marketing trends on Twitter and Google search. Discover the study results in this article.
We are back with SEMrush Q&A, where experts answer webinar questions. Unfortunately, our webinar guests don‘t always have the time to answer every question. So we find experts with the knowledge and experience to provide answers our community can use, and each month we will publish their responses.
In last week‘s #SEMrushchat, the community and guest @lilachbullock discussed the reasons behind and the strategies for content repurposing. See important insights on things to do, things to avoid, factors to consider, and tools to make repurposing easier. Check them out and share your thoughts in the comments or via social.
During Content Marketing World 2019, we took the chance to collaborate with Andy Crestodina to host interviews with successful content marketing practitioners on their mistakes and inspirations. Dive in to learn insights from Joe Pulizzi, Val Geisler, John Hall, Ian Cleary, Megan Golden, and other experts.
In last week‘s #SEMrushchat, our team talked with Brian Fanzo and our community about the importance of storytelling, the strategies to use, questions to consider, different forms of storytelling, and resources to learn from. See the helpful tips and solutions provided in the chat, and share your insights with us.
Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush offers a solution – Topic Research.
2020 is just around the corner, so we asked our community, and guest Megan Leap, about their thoughts on future content marketing trends, current predictions, outdated strategies, changing approaches, and the new challenges content marketers are worried about.

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