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All articles for Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

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With business blogging on the rise and generating more leads for B2B companies if compared with those that don‘t blog, you might want to focus on your own blog for more SEO benefits and long-term ROI for your business. However, it‘s not all that simple. These five factors are all you need to remember for success.
Content marketing has been the most prominent marketing outfit in recent years, and video marketing has attained noteworthy importance. However, many of the brands today struggle to achieve shrewd success in regards to creating effective video content. Find out what you need to do create the kind of videos that will bring you the results that you need.
In today’s highly competitive digital world, it’s important that companies ensure that their content marketing strategies are efficient. That’s why, during our latest SEMrushchat, we evaluated an ecommerce site that creates unique jewelry, with the help of our chat participants.
The crux of contextual content is to deliver content based on the specific needs of consumers at the precise moment they need it, but it can be done. See some example of how others have done it and get some insights on how you can deliver contextual content to your potential and current customers.
SEO
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data you should take into account to assess and improve your Content Marketing strategy. In this article, you‘ll find 23 essential content metrics and learn how you can interpret, analyze and measure it.
Product content is the most important factor for eCommerce following price and delivery time. An online store can increase its traffic and conversion rates with curated pages and original and efficient product descriptions, just by listening to their customers and applying some strategies, such as SEM analysis and information management software tools.
Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush has delivered a new tool – Topic Research.
Are you using Quora as part of your content marketing strategy? If not, see why you should start immediately and how to use it effectively. Quora is a great platform for marketers, for a multitude of reasons, including for getting more traffic to your content, for improving your content marketing strategy, for boosting your authority, and more.
SEO is a constantly changing industry. However, one thing is still the same, backlinks remain the most powerful Google ranking factor. If you want to get a substantial boost to your website‘s SEO and move up in Google’s rankings, link building is one of the best ways to do it.
This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2017.