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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

In this Weekly Wisdom, I am going to be talking about where you should be focusing most of your time when considering the performance of your videos on the YouTube platform in 2020.
Thinking of implementing content marketing from scratch, or just looking for ways to polish the process in your organization? This survey report, featuring answers from 1200+ marketers, can quickly point you in the right direction.
SEO
In this special 2nd episode of Weekly Wisdom, our contributors will share with you the best tips on what NOT to do in 2020.
SEO
In this special episode of Weekly Wisdom, our contributors will share with you the best tips on what to do in 2020.
In this article, we collected a complete content optimization list. And step by step, we are going to explain how to make each detail of your article attractive to both users and search engines.
We analyzed 700,000+ articles to reveal the characteristics of highly engaging content and found the correlation between content performance and characteristics like article’ length, heading type and depth, and presence of lists. Dive in to see the findings and infographics.
See marketing insights on the opportunities AI can bring, use cases for content marketers, skills needed to manage AI, how to get started, and what our community hopes AI can help them with in the future. There is a lot to learn from the tweets, so check them out.
In last week‘s #SEMrushchat, we asked for opinions on pillar content and topic clusters. Our community shared their insights on the benefits of pillar content, topic clusters, creating an effective subtopic hierarchy, best practices, and identifying an ideal topic for your pillar content.
So, you have recorded and edited a video. That is great, but then what? What do you do next? And that is something that is really, really common when people have already got the videos, but they just don‘t know how to spread it, how to get people to watch it, how to get it out there to the right audience, and that is very important.
*This is the updated version of the study released on April 17th.* To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we decided to spot the top content marketing trends on Twitter and Google search. Discover the study results in this article.

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