Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Long-form content works. However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors. To their surprise, they fail to go beyond a few hundred visitors. The reason is their content creation strategies are fundamentally flawed.
Topic hubs and topic clusters have been around at the intersect of SEO and content marketing for a long time. However, with the increasing information overload and PR noise, topic hubs have once more become important in the scheme of things, especially for brand differentiation and establishing authority. We invited Dan Shure to shed some light on the purpose, nature, and effectiveness of topic hubs.
Do you sometimes quietly question your content team’s work? In spite of all the “good” stats they show you, there is still a nagging feeling that you might be throwing your money away? You should never be in the dark about your content’s performance. With that in mind, we decided to show you how to evaluate your content team’s work and assess the quality of their output.
Over the last few years, the increasing shift towards digital marketing has led marketers to focus more on growth and results, rather than advertising reach or an over-emphasis on sales. That is why we invited Christoph Trappe to discuss how effective content marketing can jumpstart customer acquisition, user engagement and increase brand loyalty.
On last Wednesday’s #SEMrushchat, 20-year digital marketing veteran Sherry Bonelli discussed how brands can build a reputation with well-researched content, and in the process increase their visibility on search engines. Here is what she (and a whole lot of other smart marketers) had to say on #SEMrushchat:
Last Wednesday on #SEMrushchat, Grant Simmons with over 25 years of experience strategizing and producing marketing communications for local and international companies. We asked Grant to share his insights on understanding audience intent, making connections with them, targeting them with contextual, data-driven content strategies, and measuring content performance with the right metrics.
Improving your company’s “customer experience,” or CX, is a critical part of keeping people happy with your brand, and we all know customer retention is a large part of business success. Dynamic content personalization is a great way to connect with your audience and provide an enhanced customer experience. Learn how to make it work for your business.
We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create compelling content and optimize it at the same time. But how does one optimize a piece of content effectively? We can help!
Melanie Nathan interviews Lee Odden regarding content ideas, content promotion, and understanding your customer for successful marketing. Lee is an accomplished author, and one of the most respected people in the entire SEO industry. Period. In this interview, you will find numerous strategies every marketer needs.
Nowadays, computer algorithms can be programmed to learn from the data and the inputs that it is fed. Machine learning is set to impact the content marketing industry in exciting ways, in fact, 84% of marketing organizations are now implementing or expanding to AI and machine learning. However, the key question remains – how exactly can machine learning affect the content game?