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All articles for Content Marketing

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To help you make the most of your marketing budget this year, we invited Maureen Jann to our weekly SEMrush Chat. Maureen is the Director of Marketing for the award-winning digital marketing agency Point It, a podcast hostess and a blogger.
In a study by Neil Patel, a top influencer and entrepreneur, stated that there is at least 7.8 times more traffic in websites that provides quality content than others that don’t. This means that customers like to be more aware of the products or services that are available and this became a game changer to marketers. Content marketing has been helping businesses succeed as customers continue to rely on their information.
Stop sending promotional and pushy marketing emails to your subscribers and customers. It’s time to take your email marketing to next level by including click boosting strategy of embedding user generated content (UGC) in emails.
Do you want people to bookmark your content and come back again and again? If so, it‘s a no-brainer: Make your content bookmark-worthy! This post by content marketing expert Bill Widmer runs through 6 steps to make your content shine.
Email Evolution is about the gradual growth of emails since it was first sent in 1971 from plain-text to HTML-rich to responsive and finally interactive ‘Mailable Microsites’.
62% of content marketers consider video very effective for audience engagement and lead generation. But how exactly are marketers using video to their advantage, and how can you do the same? Here are a few practical examples to help you get started.
As a content marketer, engagement is money; the more traffic, pageviews and engagement you can get, the more money you can make. Here‘s 7 beginner tips to improve your content marketing.
SEMrush is an amazing tool that can offer you numerous ways to help improve the impact on your blogging success. Let’s start by diving right into SEMrush and exploring the best uses for maximizing your blog!
Find out how to plan a successful digital marketing campaign in 2017 with my six step planning process. Higher campaign ROI and business goal achievement are just a click away!
This December, we launched a fresh SEMrush initiative: Online SEMrush Meetup (OSM). Our pilot OSM’16 was dedicated to discussions around Content Marketing. We want to share a brief recap of OSM’16 to outline some key takeaways from our guests’ presentations!

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