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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Semantic Search and Content Marketing #SEMrushchat

Semantic Search and Content Marketing #SEMrushchat

Content is King. Are You? Check Out Our SEMrush Quiz

Content is King. Are You? Check Out Our SEMrush Quiz

Advanced Hacks for YouTube SEO

Advanced Hacks for YouTube SEO

How to Write Blogs for Marketing (and Readers)

How to Write Blogs for Marketing (and Readers)

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Want to boost your lead conversion with content marketing? Here are some tips on how to turn your content marketing effort into an effective lead generation program.
Could your blog be doing a better job for you? Is it making you money? See these strategies for turning readers into paying customers.
A content audit involves an analysis and assessment of all your existing content. It helps you to reveal your strengths and weaknesses in order to adapt your content to your current marketing goals and activities. Let’s consider 5 essential steps to perform a successful audit of your website content.
Millennials make up 21% of the US population which means that they have the direct buying power of over a trillion dollars. Moreover, they have a huge influence on the older generations and are known to be loyal customers. It is extremely crucial to target millennials in order to tap into the power of direct purchase decisions and improve sales.
This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2017.
In the fast-paced and challenging world of SEO, anything that can make you better prepared and more efficient can only be a good thing. In this article, we will look at how Google Analytics alerts can keep on top of a wide variety of issues with the minimum of effort.
We all want our headlines to get clicked, and we all want them to get shared. Here is the thing, it turns out that what readers share, and what they click, may be two different things. What are those differences, and how can we reconcile them? Let’s find out by looking at some empirically tested results.
During our latest SEMrush Chat, we discussed the first step to a successful content marketing strategy: how to build a world-class content marketing plan with special guest, Julia McCoy. She and our audience provided some great insights all businesses should consider if the goal is to create great content.
The application of interactive content has grown substantially in the past few years and the trend is predicted to grow. Find out several budget-friendly ways to create interactive content along with the instructions on how to design them to be most effective.
Below I will review the steps you need to take to complete a content audit so you can create better content for your readers, gain broad consensus on your content, and build a stronger online presence for the long term success of your business.