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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Semantic Search and Content Marketing #SEMrushchat

Semantic Search and Content Marketing #SEMrushchat

Content is King. Are You? Check Out Our SEMrush Quiz

Content is King. Are You? Check Out Our SEMrush Quiz

Advanced Hacks for YouTube SEO

Advanced Hacks for YouTube SEO

How to Write Blogs for Marketing (and Readers)

How to Write Blogs for Marketing (and Readers)

We all want our headlines to get clicked, and we all want them to get shared. Here is the thing, it turns out that what readers share, and what they click, may be two different things. What are those differences, and how can we reconcile them? Let’s find out by looking at some empirically tested results.
During our latest SEMrush Chat, we discussed the first step to a successful content marketing strategy: how to build a world-class content marketing plan with special guest, Julia McCoy. She and our audience provided some great insights all businesses should consider if the goal is to create great content.
The application of interactive content has grown substantially in the past few years and the trend is predicted to grow. Find out several budget-friendly ways to create interactive content along with the instructions on how to design them to be most effective.
Below I will review the steps you need to take to complete a content audit so you can create better content for your readers, gain broad consensus on your content, and build a stronger online presence for the long term success of your business.
SEO
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data you should take into account to assess and improve your Content Marketing strategy. In this article, you‘ll find 23 essential content metrics and learn how you can interpret, analyze and measure it.
Content marketing is on everyone’s lips now, it has become a ubiquitous practice, with 88% of B2B companies using it in 2016, according to the joint research by Content Marketing Institute and MarketingProfs. But if content is an important element of a marketing strategy and is used by a large number businesses, then why do so many companies fail to achieve the desired results with it?
Google is going to continue to positively reinforce content focused on providing user value, and there is a strong possibility that it will continue to adjust it‘s core (and Panda) algorithms to refine it‘s results.
The main ingredients for a good content are well known — coherent writing, illustrative visuals, and the keen desire to help the user. But you wouldn‘t get far without the right SEO tools. Here are a few tips on how to take your content to the next level.
We decided to find information on the most common legal and ethical aspects of blogging and content marketing, discuss ethical borders and make a roundup useful to both novice writers and experts.
SEO is a constantly changing industry. However, one thing is still the same, backlinks remain the most powerful Google ranking factor. If you want to get a substantial boost to your website‘s SEO and move up in Google’s rankings, link building is one of the best ways to do it.
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