Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Content Marketing offers a tremendous opportunity for businesses to boost their results — it allows you to improve your online reputation, build a community and grow advocates of your brand. Check this guide to learn how to develop a great Content Marketing strategy for your company in 2019, step by step.
To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter. Discover the study results in this article.
Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can convert visitors to paying customers.
What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more. We looked at the minutiae of each pitch, from the type of subject line we used to the closing to determine the most effective way to pitch top-tier publishers.
Long-form content works. However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors. To their surprise, they fail to go beyond a few hundred visitors. The reason is their content creation strategies are fundamentally flawed.
Topic hubs and topic clusters have been around at the intersect of SEO and content marketing for a long time. However, with the increasing information overload and PR noise, topic hubs have once more become important in the scheme of things, especially for brand differentiation and establishing authority. We invited Dan Shure to shed some light on the purpose, nature, and effectiveness of topic hubs.