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All articles for Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

What is the first thing you do when you publish a new blog post or another kind of content? Share it on social media, right? Maybe invest in some ads to help drive traffic?Looking for more ways to drive traffic to your blog posts? Try these strategies and you may be surprised at the results you get.
Content marketing may seem easy at a glance, but there is a lot that goes into it. Your writing needs to be strong, your topics need to be stellar, and your understanding of how to repurpose and utilize your best content needs to be solid. These are all distinct skills that are separate from the others but still necessary to achieve your content writing goals.
Creating content that engages with the audience and is shared widely and rapidly is important. However, how do you write valuable blog posts, create insightful infographics or videos with handy tips? Learn 6 effective strategies for creating viral and evergreen content and 5 techniques that will help you discover new topics.
In last week’s #SEMrushchat, executive editor of Search Engine Journal Danny Goodwin tuned in to share the insight he has gained and some of the strategies he uses while managing the industry-leading publication. Both Danny and many of our other chat participants had a lot of great advice on how to maximize the value of your content. Check out their tips!
Struggling to get approval for content campaign ideas from your clients? Does it feel like you are losing the trust of your client? Here is a look at 5 of the most common reasons why clients say no to content ideas put forward by agencies and some solutions for fixing these very specific issues.
Have you ever wondered how the “big dogs“ rank on Page 1 of Google and drive sales? Find out how to create content that will reach your target customers and read this step-by-step guide on how to use a simple tool to help you rank higher and make more conversions today!
With business blogging on the rise and generating more leads for B2B companies if compared with those that don‘t blog, you might want to focus on your own blog for more SEO benefits and long-term ROI for your business. However, it‘s not all that simple. These five factors are all you need to remember for success.
Content marketing has been the most prominent marketing outfit in recent years, and video marketing has attained noteworthy importance. However, many of the brands today struggle to achieve shrewd success in regards to creating effective video content. Find out what you need to do create the kind of videos that will bring you the results that you need.
In today’s highly competitive digital world, it’s important that companies ensure that their content marketing strategies are efficient. That’s why, during our latest SEMrushchat, we evaluated an ecommerce site that creates unique jewelry, with the help of our chat participants.
The crux of contextual content is to deliver content based on the specific needs of consumers at the precise moment they need it, but it can be done. See some example of how others have done it and get some insights on how you can deliver contextual content to your potential and current customers.