Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Content marketing can be overwhelming. Every day you have to perform hundreds of tasks at different stages of content workflow. Does it look familiar? We feel your pain. In this infographic, we`ll share with you the top problems content marketers face and how to solve them!
Despite spending hours on a great piece of content, the digital world is not always kind to content marketers. Most of the time, your content gets lost in between cat videos and memes. So, what can you do to make sure your content stands out and gets noticed to attract the right kind of traffic? Last week, Casie Gillette, offered some insights with our other chat guests. Check them out!
Guest blogging is still a great way to build rapport within your industry, but finding ideas for content can be hard. I am going to break down how to simplify the process using the SEMrush Keyword Gap tool and their other tools to find organic competitors. See how you can easily find a topic that a publisher needs with these tips.
Some of your best content on Instagram? Is not that bad idea for a brand? Find out why it might be one of your best marketing options and see all multiple strategies you can use to reach the audiences that won‘t just like your content but will also buy from you as well. This is a detailed how-to post for content marketers and businesses. Check it out!
User-generated content can be a gold mine for the e-commerce business: a competitive advantage, an element of trustworthiness and an assistant of the SEO specialist. Find out strategies for using reviews & UGC for maximum social impact and an increase in sales.
What is the first thing you do when you publish a new blog post or another kind of content? Share it on social media, right? Maybe invest in some ads to help drive traffic?Looking for more ways to drive traffic to your blog posts? Try these strategies and you may be surprised at the results you get.
Content marketing may seem easy at a glance, but there is a lot that goes into it. Your writing needs to be strong, your topics need to be stellar, and your understanding of how to repurpose and utilize your best content needs to be solid. These are all distinct skills that are separate from the others but still necessary to achieve your content writing goals.
Creating content that engages with the audience and is shared widely and rapidly is important. However, how do you write valuable blog posts, create insightful infographics or videos with handy tips? Learn 6 effective strategies for creating viral and evergreen content and 5 techniques that will help you discover new topics.
In last week’s #SEMrushchat, executive editor of Search Engine Journal Danny Goodwin tuned in to share the insight he has gained and some of the strategies he uses while managing the industry-leading publication. Both Danny and many of our other chat participants had a lot of great advice on how to maximize the value of your content. Check out their tips!
Struggling to get approval for content campaign ideas from your clients? Does it feel like you are losing the trust of your client? Here is a look at 5 of the most common reasons why clients say no to content ideas put forward by agencies and some solutions for fixing these very specific issues.