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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Ever wonder how certain types of content get attention? Promoting your content is one of the keys to garnering attention, traffic, and more. If you do not promote your content, you will not get the readership you need to succeed. Read through our handy toolkit of content promotion tips and find 20 ideas on ensuring your content reaches its intended audience!
Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a successful strategy should balance different formats to drive success.
Think of your social media content strategy as your blueprint for success for your business across the social platforms that you choose to build up and engage with an audience on. In this guide, we walk you through a simple 7 step process to craft a strategy that sets you up for success across your social platforms.
If you’re looking to outsource content marketing, you may quickly find yourself overwhelmed with options. We asked our audience about their top priorities and criteria for choosing a content writing service provider and added our own actionable tips to their answers to help you choose the best one for yourself!
Using the right tools can make content creation so much easier and more successful, and to help you to discover new ones to try out, we‘ve rounded up 40 of our favorites, covering everything from research and ideation through to those that can help you to create better visual or video content as well as a number of awesome resources to check out.
If you‘re not using evergreen content to deliver ongoing growth, there‘s a good chance that you‘re missing out on valuable search traffic, and in this guide, we dive deep into how to create content that stands the test of time and that can help you to enjoy compounded growth from every single piece that you hit publish on.
Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there to help you to see what‘s possible and inspire you to create something awesome that your audience will love.
Content creation is one of the most important skills that a marketer should learn. In this ultimate guide, we are going to deep dive into everything you need to know to help you stand out from the crowd and create something that is the best of its kind, walking you through a step by step process you can replicate for success.
This post looks at the best ways to work with professional content writers to solidify the communication process and to create great content that drives results.
In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating content, ways to repurpose content, user-generated content, and tools for visual content.
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