Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

SEO
We‘re thankful to our SEMrushchat participants who helped us create a ”Thanksgiving recipe“ for digital marketing success. Always be prepared for action! To know how to face all the challenges and take advantage of opportunities the digital marketing world provides, check out our chat recap!
Don‘t underestimate the power of being featured on LinkedIn Pulse Channels. These five tips will give you the advantage you need above the others vying for space.
The problem with audience segmenting was in finding the perfect data set. Being too broad meant missing the smartest targeting opportunities; being too specific meant alienating potential buyers who didn’t fit the narrow criteria. The more attributes you use, the more difficult the segments are to understand.
So how can you make your subject lines better? I’ve got four quick tricks to help you develop subject lines that really do their jobs.
Content marketing strategy within the world of digital has not been treated as a separate process but a mere marketing tool for quite some time. And since B2B and B2C businesses have quite different business goals, their content strategies should also vary. We will look at how B2Bs’ and B2Cs’ content marketing approaches differ.
Focusing on words entirely won’t produce a high-quality blog post. There is certainly more to a blog than words! Here is a few tips for beginner bloggers to help you on your quest of writing a powerful blog.
One of the most significant developments online in the last few years is the rising popularity of vertical search engines. We‘ll cover 3 of the biggest vertical search engines that are relevant for the majority of businesses - Amazon, Yelp, and YouTube.
Webinars allow business owners to develop authority, generate high-quality leads, and begin the process of educating those leads and helping nudge them down the sales funnel. This is an amazing list of benefits, but there’s something implicit in all of this: To obtain those benefits, your webinar actually has to be good.
We share resources and tools that help you develop the right content and ensure that content will be found. The following four tools can help you focus your time and cover the bases for launching a successful content strategy.
Google’s AMP will have a huge impact on content marketing if marketers can take advantage of the three tips successfully.