Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Content marketing is on everyone’s lips now, it has become a ubiquitous practice, with 88% of B2B companies using it in 2016, according to the joint research by Content Marketing Institute and MarketingProfs. But if content is an important element of a marketing strategy and is used by a large number businesses, then why do so many companies fail to achieve the desired results with it?
During our latest SEMrush Chat, we had special guest, Matt Siltala, President of Avalaunch Media, a speaker, and a photographer to talk about this powerful form of marketing. Together with him and our participants, we discussed tactics for influencing others and the pros and cons of influencer marketing.
During our latest SEMrush Chat, we discussed how to align your content marketing strategy with the buyer’s journey with special guest, Mike Allton. With the help of our guest and attendees, we came up with some great ideas on how to plan your strategies to attract and convert more customers on your website.