Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Keeping up with Google is one of the most difficult aspects of SEO, as the algorithms are constantly changing and becoming more sophisticated. Google RankBrain is one of the newest and most important players in the suite of Google algorithm updates, and understanding how it works can help you create content that is tailored to appeal to RankBrain’s artificial intelligence.
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
Although content marketing is an incredible strategy for gaining traction, traffic, shares and backlinks, it‘s imperative to keep the track of results to see which strategies bring in the best results. This post explains 9 major metrics you should be tracking for the optimal content marketing performance.
49% of marketers considered that their stagnant success with content marketing was due to a lack of strategy or other strategy issues. How can you create a better content marketing strategy? How can you improve your results from content marketing? In this blog post, we’re going to look at the most important steps in creating a successful content marketing strategy in 2017.