Content Marketing

Content marketing expert advice to help you create better content strategies. From how to do a content audit, what types of content to produce, tips on writing and producing content, to promoting your content so that it delivers results.

Content Marketing

8 min read

Want to Outsource Your Blog Writing? Here Are Your OptionsAs there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the best option for your needs and budget.

Darina AndronovaJul 30, 2021

Content Marketing

7 min read

How to Create Quality Content for Your Website with SemrushDiscover our complete guide to creating quality content using Semrush, with tips, advice, and useful tools. Find out more here.

Kevin GibbonsJul 20, 2021

Content Marketing

8 min read

6 Hacks for Writing SEO Blog Articles FasterWhen talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus exclusively on quantity, rushing to put out a ton of SEO blog posts that end up being poor quality and yielding no positive results.

Jakub ZielinskiJul 18, 2021

Content Marketing

15 min read

Content Marketing Metrics: 4 Key Groups to Measure Your Content PerformanceTo figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.

Alina PetrovaJul 14, 2021

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SEO Reality Show — Boosting the Business of Clients in Real TimeSemrush hired the best agencies to grow the business of real-world clients. Follow the episodes of the brand new Reality Show, repeat SEO tactics for your business and get more customers from the web!

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Content Marketing

5 min read

5 Types of Content Marketing Formats (and How To Use Them To Get Results)

Choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may fall completely flat for another. See different content types and how you can use them for your content marketing campaigns.

Ashley SeguraAug 05, 2020

Content Marketing

4 min read

4 Reasons Why Content Marketing Is Important

Find out why content marketing should be an important part of your marketing campaigns and the reasons why it can be very valuable to your brand.

Ashley SeguraAug 04, 2020

Content Marketing

5 min read

What Is Content Marketing?

What is content marketing? There are all different types. From blogs to newsletters to video and social, I‘ll go over the different types of content marketing and explain how you can use it for your business. Take a seat and read through this guide to learn about content marketing!

Ashley SeguraJul 31, 2020

Content Marketing

18 min read

Beginner's Guide to B2B Content Marketing: The Tactics You Need To Know To Get It Right the First Time

B2B content marketing can help to drive accelerated growth and produce outstanding returns, but you need to know how to use it effectively to target and engage your audience. In this guide, we‘ll talk you through everything you need to know to get it right the first time and understand effective formats approaches to promotion.

Erika VaragouliJul 28, 2020

Content Marketing

7 min read

8 Tools For Repurposing Content

This post looks at eight different tools that can help you repurpose your existing content to extend its lifespan and maximize its value.

Maria RaybouldJul 23, 2020

Content Marketing

6 min read

How to Optimize Your Content for Search Engines (and Users, Too!)

This quick guide will walk you through strategies that will help your content be relevant to search engines and users. Learn how to avoid fluff content and optimize your content the right way by using keywords naturally. You will see how to write content that ranks without sounding like a robot.

Jessica FosterJun 24, 2020