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All articles for Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

If you’ve been on social media for a bit, chances are that you have a little over bazillion fans, contacts and communities. The speed at which new social networks have come into our lives has also meant that each brand is typically on at least six major networks. Social gurus will always tell you that the holy grail isn’t in the vanity metrics, but in how you engage. Building a loyal following and an engaged community is what gets you business results.
In today’s SEO landscape, the key to getting good results is creating great content that will produce links and social shares. But as many of you probably know from first-hand experience, that isn’t always easy. Creating viral content can be a very difficult task, especially if you don’t plan ahead. Here is an overview on how to do it. This six step guide is based on a successful campaign which garnered over 137,000 Facebook shares.
In this article, I’m going to give you some foolproof methods of persona-making, which will help you initiate a good honest conversation with your customers, get to know them better and ultimately, watch your business shine and prosper.
Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, both in terms of gauging effectiveness and proving the value of content efforts to the C-suite. But even as 88% of marketers integrate content into their strategies, concerns over measurement and ROI abound. Are we getting the right feedback.
Let’s face it. We don’t have as much time as we need. There’s always a new platform to be posting on, a new gadget to be using, a new Insta-Face-Snap-Tweet wave that we’re missing. Here‘s how you can use IFTTT and SEMrush to determine and automate your social media messaging for maximum sales.
When it comes to product launch ideas, brands like Apple always manage to get it right. In fact, they managed to sell over 300,000 iPads on their launch date. Every business wants to make the most of their marketing investment, but not everyone is like Apple. The challenge is especially large when launching a new product. In this article, I‘ll share nine superb product launch ideas you can learn from the pros.
Content marketing is nothing if not diverse. There are so many different forms that content can take: blog posts, tweets, Facebook status updates, YouTube videos, LinkedIn Pulse articles, infographics, podcasts and the list goes on. Today I want to focus one on particular type of content that is, I think, wildly undervalued, perhaps the most often ignored tool in the content marketing toolbox: the webinar.
Three years ago, I didn’t know the first thing about making a blog. But when I started to work as a PR and content manager at Ecwid, the need to direct a company blog became an obvious one. It was necessary and sensible way for us to help others, spread the word about Ecwid and share updates and knowledge with our users. I was excited to get started on a new blog project, but at the start, I was on a team by myself with no real understanding of what to do.
Admit it: you’re getting downright cynical towards ads and advertising, aren’t you? Well, who can blame you? Ads rear their heads in every facet of our lives, make farcical claims and crowd everything else out. But endorsements from friends and family can reverse those feelings. This is why advertisers have begun using social media to peddle their wares.
In 2016 having skills that extend beyond traditional marketing requirements not only give you an edge on the competition, but they’re almost a necessity because of how fast the industry is evolving. Knowing things like Photoshop, coding, or design is a great start, but knowing the skills that surround video production is a bonus that most companies will prize in the current marketing world.