Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

The demand for online video content is rising at a staggering rate. An eMarketer report found that 100 million people are watching online videos every day and Cisco estimates that by 2020, 75 percent of all mobile traffic will be video. The content of those videos ranges.
Keywords and topics. These are the easiest forms of display and video campaign targeting for brand awareness campaigns but also the most broad. If you want to reach a more relevant audience on YouTube, try layering on the targeting options we’re about to discuss to your current video campaigns. Updating your video marketing targets will allow you to hone in on the audience you’ve always wanted. Here are some targeting options you need to try for your YouTube campaigns.
SEO
Most people don’t know how to build links the right way so they tell you content is king because producing content is so much easier than getting good links to point to your website. If an SEO company is any good than what they would tell you is great content and link building go hand in hand.
Consistent messaging ensures users get the relevant results they’re looking for. It’s the best way to increase lead conversion because it creates a logical flow from your marketing material to your landing page to any additional experiences you’re providing – such as downloadable assets. Failure to be consistent will result in clicks that immediately bounce off your landing page because the message didn’t deliver the experience you promised.
What’s great about influence marketing is that it can be used as either a standalone method or a way to strengthen your other marketing efforts. This time, we decided to discuss some best practices and benefits of influence marketing with our SEMrush Chat participants and our special guest. We were very excited to have Shane Barker as our guest expert. Shane is a digital strategist, a business consultant, an influencer and an author.
Busy online marketers: ever sit down in front of your computer screen just wishing there was an easier way to do the common, everyday tasks involved in content marketing?From coming up with amazing ideas to top quality writing, you know by now there is a great deal that goes into today’s necessities that make up great content marketing.So how can you make the entire process easier?
If you’ve been on social media for a bit, chances are that you have a little over bazillion fans, contacts and communities. The speed at which new social networks have come into our lives has also meant that each brand is typically on at least six major networks. Social gurus will always tell you that the holy grail isn’t in the vanity metrics, but in how you engage. Building a loyal following and an engaged community is what gets you business results.
In today’s SEO landscape, the key to getting good results is creating great content that will produce links and social shares. But as many of you probably know from first-hand experience, that isn’t always easy. Creating viral content can be a very difficult task, especially if you don’t plan ahead. Here is an overview on how to do it. This six step guide is based on a successful campaign which garnered over 137,000 Facebook shares.
In this article, I’m going to give you some foolproof methods of persona-making, which will help you initiate a good honest conversation with your customers, get to know them better and ultimately, watch your business shine and prosper.
Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, both in terms of gauging effectiveness and proving the value of content efforts to the C-suite. But even as 88% of marketers integrate content into their strategies, concerns over measurement and ROI abound. Are we getting the right feedback.