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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, both in terms of gauging effectiveness and proving the value of content efforts to the C-suite. But even as 88% of marketers integrate content into their strategies, concerns over measurement and ROI abound. Are we getting the right feedback.
Let’s face it. We don’t have as much time as we need. There’s always a new platform to be posting on, a new gadget to be using, a new Insta-Face-Snap-Tweet wave that we’re missing. Here‘s how you can use IFTTT and SEMrush to determine and automate your social media messaging for maximum sales.
When it comes to product launch ideas, brands like Apple always manage to get it right. In fact, they managed to sell over 300,000 iPads on their launch date. Every business wants to make the most of their marketing investment, but not everyone is like Apple. The challenge is especially large when launching a new product. In this article, I‘ll share nine superb product launch ideas you can learn from the pros.
Content marketing is nothing if not diverse. There are so many different forms that content can take: blog posts, tweets, Facebook status updates, YouTube videos, LinkedIn Pulse articles, infographics, podcasts and the list goes on. Today I want to focus one on particular type of content that is, I think, wildly undervalued, perhaps the most often ignored tool in the content marketing toolbox: the webinar.
Three years ago, I didn’t know the first thing about making a blog. But when I started to work as a PR and content manager at Ecwid, the need to direct a company blog became an obvious one. It was necessary and sensible way for us to help others, spread the word about Ecwid and share updates and knowledge with our users. I was excited to get started on a new blog project, but at the start, I was on a team by myself with no real understanding of what to do.
Admit it: you’re getting downright cynical towards ads and advertising, aren’t you? Well, who can blame you? Ads rear their heads in every facet of our lives, make farcical claims and crowd everything else out. But endorsements from friends and family can reverse those feelings. This is why advertisers have begun using social media to peddle their wares.
SEO is cheap in terms of costs-per-lead when compared to offline marketing and the pay-per-click options. But operating SEO for a franchise can be tricky because you’re dealing with so many moving parts – domains versus sub-domains, local versus corporate landing pages, national versus regional visions, mobile users – it’s one of the most challenging activities to orchestrate across the national to local networks. Let's talk about how to make it work for you.
Most folks assume promoting and marketing content to the top sites is something that’s done after its created and it hits the web. But seasoned writers know that you never create anything until you know how it’s going reach that wider audience—in this case, the top marketing sites. But contributing content and getting published on influential blogs, websites and online publications is always a part of life for bloggers and marketers.
Why does some content get attention while other content gets ignored? It could be that perfectly good information is getting left in the dust because it’s simply not fun. The good news is that there’s a smart way to make quizzes both useful to the audience and fun for them to take, which leads to a chain reaction of engagement, shares, and more engagement. Let’s look at some of the top reasons audiences engage with gamified content such as quizzes.
Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?

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