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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Video reviews are an excellent way to generate more traffic and increase conversions on your landing page. This blog post will look at the rise of video reviews and how you can use user generated content as a powerful marketing tool.
Underestimate the work of the technologist – that person who specializes in the confluence of technology, business opportunities, and people – in your social media activities, traditional ad campaigns or event planning, and you could see ROI start to slip.
User experience and content alignment have always mattered when it comes to great marketing, but it's now critical to organic search rankings. Stay ahead of the curve, and start optimizing your site for user intent now. Once you do, you'll be positioned to win the next frontier of search. Here's how.
Digital marketing continues to evolve. Strategies that were effective yesterday might not be so beneficial today. In the fast-changing online environment, it’s important for marketers to learn the right techniques to succeed.An effective digital marketing strategy is essential for any online business to take advantage of its many marketing opportunities.
Members of the millennial generation get a bad rap – but let’s give credit where credit is due. Millennials know their technology. They have a healthy distrust of people who try to tell them what to do. They cherish honesty and authenticity. And they’re savvy enough to know when they’re being advertised to – and how they can avoid it.
Data is the cornerstone of not just content marketing, but every other marketing strategy as well. It’s what separates us from those annoying door-to-door salesmen who rely on pure dumb luck to sell their products and services. Data has given us the luxury to actually craft well-educated messages that directly appeal to our prospect's pain points, needs and desires instead of gut-driven guesses. But data is just the cornerstone of every marketing strategy.
Capitalizing on breaking news and other trending topics is usually a gamble for a small brand or niche. How can you determine whether it‘s right for your online niche publication or website? Make the best use out of your time and resources when it comes to newsworthy topics using this process to determine whether a particular piece of trendy content is worth your time.
Guest posting is certainly NOT dead; but the link-building SEO concept behind it is. In the past, bloggers, businesses, and digital marketers abused this strategy, which led to former head of Google’s web spam team, Matt Cutts, to announce that guest blogging is done. So unless you’re into this sort of practice, Cutts encourages you to guest blog – as long as you use the opportunity to offer high-quality, informative content.
What does your bounce rate mean in relationship to your content? What if your content is brief but helps the user? SALT.agency's Daniel Taylor takes a closer look.
You need to be dead certain that your action will reach all the goals you’ve set for yourself and your business. That’s why it's time to discuss the relevancy of your content. If you want to make sure that you’re producing something that has a real chance of resonating well with your targeted crowd before you publish it, your content should provide smart and concise answers to the these questions.

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