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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

SEO
Most people don’t know how to build links the right way so they tell you content is king because producing content is so much easier than getting good links to point to your website. If an SEO company is any good than what they would tell you is great content and link building go hand in hand.
Consistent messaging ensures users get the relevant results they’re looking for. It’s the best way to increase lead conversion because it creates a logical flow from your marketing material to your landing page to any additional experiences you’re providing – such as downloadable assets. Failure to be consistent will result in clicks that immediately bounce off your landing page because the message didn’t deliver the experience you promised.
What’s great about influence marketing is that it can be used as either a standalone method or a way to strengthen your other marketing efforts. This time, we decided to discuss some best practices and benefits of influence marketing with our SEMrush Chat participants and our special guest. We were very excited to have Shane Barker as our guest expert. Shane is a digital strategist, a business consultant, an influencer and an author.
Busy online marketers: ever sit down in front of your computer screen just wishing there was an easier way to do the common, everyday tasks involved in content marketing?From coming up with amazing ideas to top quality writing, you know by now there is a great deal that goes into today’s necessities that make up great content marketing.So how can you make the entire process easier?
In this article, I’m going to give you some foolproof methods of persona-making, which will help you initiate a good honest conversation with your customers, get to know them better and ultimately, watch your business shine and prosper.
Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, both in terms of gauging effectiveness and proving the value of content efforts to the C-suite. But even as 88% of marketers integrate content into their strategies, concerns over measurement and ROI abound. Are we getting the right feedback.
Let’s face it. We don’t have as much time as we need. There’s always a new platform to be posting on, a new gadget to be using, a new Insta-Face-Snap-Tweet wave that we’re missing. Here‘s how you can use IFTTT and SEMrush to determine and automate your social media messaging for maximum sales.
When it comes to product launch ideas, brands like Apple always manage to get it right. In fact, they managed to sell over 300,000 iPads on their launch date. Every business wants to make the most of their marketing investment, but not everyone is like Apple. The challenge is especially large when launching a new product. In this article, I‘ll share nine superb product launch ideas you can learn from the pros.
Content marketing is nothing if not diverse. There are so many different forms that content can take: blog posts, tweets, Facebook status updates, YouTube videos, LinkedIn Pulse articles, infographics, podcasts and the list goes on. Today I want to focus one on particular type of content that is, I think, wildly undervalued, perhaps the most often ignored tool in the content marketing toolbox: the webinar.
Three years ago, I didn’t know the first thing about making a blog. But when I started to work as a PR and content manager at Ecwid, the need to direct a company blog became an obvious one. It was necessary and sensible way for us to help others, spread the word about Ecwid and share updates and knowledge with our users. I was excited to get started on a new blog project, but at the start, I was on a team by myself with no real understanding of what to do.

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