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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Why does some content get attention while other content gets ignored? It could be that perfectly good information is getting left in the dust because it’s simply not fun. The good news is that there’s a smart way to make quizzes both useful to the audience and fun for them to take, which leads to a chain reaction of engagement, shares, and more engagement. Let’s look at some of the top reasons audiences engage with gamified content such as quizzes.
Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?
Video reviews are an excellent way to generate more traffic and increase conversions on your landing page. This blog post will look at the rise of video reviews and how you can use user generated content as a powerful marketing tool.
Underestimate the work of the technologist – that person who specializes in the confluence of technology, business opportunities, and people – in your social media activities, traditional ad campaigns or event planning, and you could see ROI start to slip.
User experience and content alignment have always mattered when it comes to great marketing, but it's now critical to organic search rankings. Stay ahead of the curve, and start optimizing your site for user intent now. Once you do, you'll be positioned to win the next frontier of search. Here's how.
Digital marketing continues to evolve. Strategies that were effective yesterday might not be so beneficial today. In the fast-changing online environment, it’s important for marketers to learn the right techniques to succeed.An effective digital marketing strategy is essential for any online business to take advantage of its many marketing opportunities.
Members of the millennial generation get a bad rap – but let’s give credit where credit is due. Millennials know their technology. They have a healthy distrust of people who try to tell them what to do. They cherish honesty and authenticity. And they’re savvy enough to know when they’re being advertised to – and how they can avoid it.
Data is the cornerstone of not just content marketing, but every other marketing strategy as well. It’s what separates us from those annoying door-to-door salesmen who rely on pure dumb luck to sell their products and services. Data has given us the luxury to actually craft well-educated messages that directly appeal to our prospect's pain points, needs and desires instead of gut-driven guesses. But data is just the cornerstone of every marketing strategy.
Capitalizing on breaking news and other trending topics is usually a gamble for a small brand or niche. How can you determine whether it‘s right for your online niche publication or website? Make the best use out of your time and resources when it comes to newsworthy topics using this process to determine whether a particular piece of trendy content is worth your time.
Guest posting is certainly NOT dead; but the link-building SEO concept behind it is. In the past, bloggers, businesses, and digital marketers abused this strategy, which led to former head of Google’s web spam team, Matt Cutts, to announce that guest blogging is done. So unless you’re into this sort of practice, Cutts encourages you to guest blog – as long as you use the opportunity to offer high-quality, informative content.

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