Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Lead generation is tough. Why should customers give away their emails and other private information for free? Let‘s resolve the problem of generating leads! This new approach to lead generation can both engage your site‘s visitors who hate banners or forms, and provide them with positive brand experience!
Few jump into SEM, worrying it’ll be too expensive for a cash-strapped company. Even back-of-the-napkin math, though, shows that’s not true. While most search engine marketing (SEM) agencies ask for $10,000 a month in ad spend (plus a 15 percent to 20 percent management fee or fixed management fees), every dime of ad buying works to spur sales, build brand awareness, and generate ROI after one cycle.
Keywords and topics. These are the easiest forms of display and video campaign targeting for brand awareness campaigns but also the most broad. If you want to reach a more relevant audience on YouTube, try layering on the targeting options we’re about to discuss to your current video campaigns. Updating your video marketing targets will allow you to hone in on the audience you’ve always wanted. Here are some targeting options you need to try for your YouTube campaigns.
Consistent messaging ensures users get the relevant results they’re looking for. It’s the best way to increase lead conversion because it creates a logical flow from your marketing material to your landing page to any additional experiences you’re providing – such as downloadable assets. Failure to be consistent will result in clicks that immediately bounce off your landing page because the message didn’t deliver the experience you promised.
What’s great about influence marketing is that it can be used as either a standalone method or a way to strengthen your other marketing efforts. This time, we decided to discuss some best practices and benefits of influence marketing with our SEMrush Chat participants and our special guest. We were very excited to have Shane Barker as our guest expert. Shane is a digital strategist, a business consultant, an influencer and an author.