Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Content marketing strategy within the world of digital has not been treated as a separate process but a mere marketing tool for quite some time. And since B2B and B2C businesses have quite different business goals, their content strategies should also vary. We will look at how B2Bs’ and B2Cs’ content marketing approaches differ.
Webinars allow business owners to develop authority, generate high-quality leads, and begin the process of educating those leads and helping nudge them down the sales funnel. This is an amazing list of benefits, but there’s something implicit in all of this: To obtain those benefits, your webinar actually has to be good.