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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

When planning editorial content it can be easy to fall into the trap of trusting your gut or guessing what your target audience wants. However, doing this can lead to bland or salesy content that just won’t be found and definitely won’t be shared.So how do we avoid the pitfalls of useless content?By avoiding three common mistakes and planning better.
Most people don't read content – they scan it. What can you inject into your content to get more of your readers to read through the whole thing? Lesley Vos offers 15 compact tips for making your content truly readable. It's time to focus on your text.
B2B brands have been reluctant in the past to use digital channels for marketing. However, later they realized how important the channels are. And now the industry is seeing a new trend - interactive content is gaining traction.What factors accounted for it? How can interactive content benefit the B2B segment? Let’s find out.
SEO
One of the most important general distinctions in content is the difference between “evergreen” and “seasonal” content. Though each have their advantages and disadvantages, evergreen generally wins favor in the SEO community – but is going all-evergreen the best approach?
Do you suspect that your sales page leaves people cold? Do you think nobody’s reading your content – or, at the very least, they’re ignoring your Call to Action (CTA) buttons? Are the images on your website turning visitors off – or confusing them?
So what does SEMrush do and how does it help with your content marketing? Well, SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.
Today’s most effective brands are turning to online personalities to engage their audiences, and they are seeing phenomenal results – especially when compared to other forms of digital marketing. Consumers want to learn about products in a natural way. According to MDG Advertising, 70 percent of internet users are more interested in a product they meet through content than one targeted at them with traditional advertising tricks.
Using vanity metrics to assess the effectiveness of your programmatic campaign is like basing your appearance off of what you see in a fun house mirror: You’re not getting a clear picture. Vanity metrics don’t just waste your money; they also misrepresent your marketing impact. If you rely on them, you aren’t optimizing your campaigns toward your business goals.
If we must still say “content is king,” why not turn to a real king – King Henry VIII specifically – to teach us all about it? Yes, this blog post might’ve been inspired by a month-long, wine-fueled binge of all four seasons of The Tudors, but the controversial king knows more about content strategy and marketing than you might expect.
Why is content marketing so important? Why do expert marketers suggest using content marketing for both startups and well-established businesses? Content marketing is one of the best ways to generate quality leads and increase audience engagement, sales, and business growth. That's a fact. Here are seven brands who are successfully using modern rules of content marketing.

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