Content Marketing
Content marketing expert advice to help you create better content strategies. From how to do a content audit, what types of content to produce, tips on writing and producing content, to promoting your content so that it delivers results.
7 B2B Writing Tactics You Can‘t Miss
Content Writing: How To Write and Order Different Types of Content
Content Marketing Statistics
How to Avoid Duplicate Content

Duplicate Content: SEO Best Practices to Avoid it

Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only). In this guide, I’ll look deeper into the causes of duplicate content within a site architecture and the best ways to avoid it.
New Podcast

Jul 15, 2020

24 min

How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns

How Nestlé USA Uses Emerging Technologies to Future-Proof...

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging...
How to write an ebook
Top Content Marketing Trends 2021
Boost content marketing with PR
Best Infographic Examples

14 Influential Infographic Examples To Inspire You

For inspiration, I’m going to share 14 examples of infographics that were highly influential over the last 10 years. All of these infographics were ground-breaking at their time of publishing and heavily imitated in their style across content marketing. These are all true evergreen pieces of content that keep on giving through links and page views and that’s the aim of all great content creation.
Shelley WalshNov 05, 2020
How to Write Website Content
How To Develop a Content Strategy
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