Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Members of the millennial generation get a bad rap – but let’s give credit where credit is due. Millennials know their technology. They have a healthy distrust of people who try to tell them what to do. They cherish honesty and authenticity. And they’re savvy enough to know when they’re being advertised to – and how they can avoid it.
Data is the cornerstone of not just content marketing, but every other marketing strategy as well. It’s what separates us from those annoying door-to-door salesmen who rely on pure dumb luck to sell their products and services. Data has given us the luxury to actually craft well-educated messages that directly appeal to our prospect's pain points, needs and desires instead of gut-driven guesses. But data is just the cornerstone of every marketing strategy.
Guest posting is certainly NOT dead; but the link-building SEO concept behind it is. In the past, bloggers, businesses, and digital marketers abused this strategy, which led to former head of Google’s web spam team, Matt Cutts, to announce that guest blogging is done. So unless you’re into this sort of practice, Cutts encourages you to guest blog – as long as you use the opportunity to offer high-quality, informative content.
You need to be dead certain that your action will reach all the goals you’ve set for yourself and your business. That’s why it's time to discuss the relevancy of your content. If you want to make sure that you’re producing something that has a real chance of resonating well with your targeted crowd before you publish it, your content should provide smart and concise answers to the these questions.
The fact that 93% of marketers reported to have employed or are planning to employ at least some content marketing strategies proves that this field is definitely going to dominate the digital landscape in the future. However, parallel with its evolution at an astonishing pace, the challenges for marketers have rapidly grown as well. Namely, the information overload makes people reduce their choices to those few most trusted ones. This is where influencer marketing steps in.
There is no perfect landing page – this much has been proven. However, if you want to increase your chances of developing high converting landing pages that are worth your time and money, then you need to study what other successful marketers are doing and find ways to apply these insights to your own pages. If you can do this, you’ll enjoy better conversion rates and higher overall engagement.