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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Using vanity metrics to assess the effectiveness of your programmatic campaign is like basing your appearance off of what you see in a fun house mirror: You’re not getting a clear picture. Vanity metrics don’t just waste your money; they also misrepresent your marketing impact. If you rely on them, you aren’t optimizing your campaigns toward your business goals.
If we must still say “content is king,” why not turn to a real king – King Henry VIII specifically – to teach us all about it? Yes, this blog post might’ve been inspired by a month-long, wine-fueled binge of all four seasons of The Tudors, but the controversial king knows more about content strategy and marketing than you might expect.
Why is content marketing so important? Why do expert marketers suggest using content marketing for both startups and well-established businesses? Content marketing is one of the best ways to generate quality leads and increase audience engagement, sales, and business growth. That's a fact. Here are seven brands who are successfully using modern rules of content marketing.
Many companies consider content marketing a good investment that pays off well, and helps to retain customers and win their loyalty. At the same time, there’s been so much talk and controversy over how to measure a company’s content marketing efforts and justify their expenses. We were very excited to have Lyndon Antcliff @lyndoman, author, speaker and content marketing coach, discuss the ROI of content marketing.
As a person who frequently comes into contact with all sorts of different entrepreneurs, I find myself in situations where I constantly have to explain just how much content marketing is really important for SEO. No matter how “boring” your industry or niche might be, there’s still enough meat on those bones to cook up a great content marketing stew. You just have to look at it from the right perspective. With these tips, you can rock both SEO and content marketing.
The world of public relations has changed in recent years. Newer tools and technologies have made it simpler and easier to reach specific audiences, and the evolution of search engine optimization has created a more complex PR process that requires a strong strategy and understanding of SEO best practices. Although traditional PR best practices haven’t changed much, digital PR has changed dramatically as it has become a major player in the realm of SEO and digital media relations.
Most small businesses are looking for ways to maximize their marketing dollars. Megan Totka provides five strategies for making the most of your budget, allowing you to try new strategies, retain the basics and take stock of your current collection of resources.
AnswerThePublic provides you with common Google and Bing autosuggest results, so you know those terms are actually being searched for at some volume. A more advanced keyword tool, such as SEMrush, can tell you the exact volume of those searches, but ATP can start you off in the right direction.
Along with justifying ROI for your content marketing efforts, a serious content promotion strategy should be an important element to consider. All too often I hear people say they are really not seeing the benefits and the desired outcomes they expect, even though the business is investing heavily in creating great content. You could benefit from a well thought out strategy which focuses on actions items and tactics for getting results.
Over the past few years, inbound marketing has become increasingly important and has almost entirely overshadowed traditional outbound marketing techniques. One of the most interesting aspects is that inbound marketing is closely related to behavioral psychology. To discuss the art of inbound marketing, we invited to our SEMrush Chat Gianluca Fiorelli, international SEO and inbound strategist.

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