Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Few jump into SEM, worrying it’ll be too expensive for a cash-strapped company. Even back-of-the-napkin math, though, shows that’s not true. While most search engine marketing (SEM) agencies ask for $10,000 a month in ad spend (plus a 15 percent to 20 percent management fee or fixed management fees), every dime of ad buying works to spur sales, build brand awareness, and generate ROI after one cycle.