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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Because your content marketing goal is long-term gain, measuring the return is not always a straightforward process. Success indicators include obvious markers of rank, increased traffic, and conversion metrics, and should also include an understanding of social signals.Successful evaluation of your content strategy depends on a comprehensive overview of all contributing factors. Content, social media and SEO are interdependent. Success can't be measured by any single criteria.
Imagine you spend hours crafting a resource for your audience. When you publish it, not much happens. You get a few social shares, but your content doesn’t get the attention you thought it would.Suddenly, a leader in your industry shares the piece on Twitter, and then he references it on his blog. This brings in tons of visits, an outpouring of social shares and even a few links. This influencer got you the eyeballs you wanted.
We all know content is king in this modern age of SEO. So, anticipating a quick boost in sales, you created a new blog post and, sure, it’s absolutely epic. Then you pressed the “Publish” button in the CMS and…well, pretty much nothing changed. But why?No doubt, every king needs a queen to rule in peace and harmony. The same is true in the digital kingdom — even articles with great potential tend to be loners if they’re not properly distributed to end users.
Recently, I shared with you some of the core elements of an effective  video marketing strategy.But chances are, now that you’ve got your strategy down, you’re left wondering how you’re actually going to make this happen.After all, you’re (almost certainly) not Michael Bay, and you (very likely) don’t have the budget to create a Hollywood blockbuster for your business.
I admit it. I am addicted. For some people, it‘s TV. For others, it‘s football. Not me. When this blog post goes live, even as you read it, I will be obsessively checking out the “score“ on Sharetally. I love to see how much reach my content has on social media.You should, too.I am not saying you should be as addicted to it as I am, nor that you need to watch it spread. That really does not matter.
Google offers two measurements, E-A-T and YMYL, which are important for marketers looking to create better pages in the new year. Let’s discuss what you need to know about both of them.
 Strap on your seatbelts and get ready to delve into the world of video marketing. According to Hubspot experts, video marketing is here, and it’s here to stay:There are plenty of great reasons why video marketing consistently comes out ahead: Videos increase people’s understanding of your product or service by 74%. 26% of Internet users look for more information after viewing a video. 80% of Internet users remember the video ads they watch online.
 As marketers get more serious about mobile and social, content marketing has become a given. In fact, according to the Content Marketing Institute, 88 percent of B2B marketers used content marketing this year. But the content marketing feeding frenzy has also left many marketers scratching their heads when it comes to figuring out which measurements matter.Here are a few ways your measurements might be misleading.
SEO
The world of digital marketing constantly changes and evolves. In an effort to stay ahead of competitors, every marketer tries to predict the future of the industry. For this reason, as 2015 draws to a close, we’ve decided to discuss the future of SEO and content marketing – one of its thorniest problems.This time we invited to our webinar a talented web strategist – Andy Crestodina, who has more than 15 years of experience in design and web marketing.
If you’re not currently using video to reach new audiences, you should be and here’s why: 4% of online users view at least one video per month 100 million users watch at least one video per day 90% of consumers say video has helped them make a buying decisionEnough to convince you? I hope so.When it comes to video we have old kids like YouTube and some new kids on the block such as Periscope and Twitch TV.

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