16 min read
Content marketing expert advice to help you create better content strategies. From how to do a content audit, what types of content to produce, tips on writing and producing content, to promoting your content so that it delivers results.
20 min read
What Is Thought Leadership: The 2022 Guide for Your BusinessWhat exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.
Margarita LoktionovaNov 15, 2021
15 min read
The Definitive Guide to Brand Storytelling (+ Free Template)How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.
Margarita LoktionovaNov 12, 2021
State of Content Ops & Outsourcing Report 2021 — How Businesses Scale ContentHow do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on outsourcing content writing? Answers to these and many other questions are right there — in the State of Content Ops & Outsourcing report.
Jakub ZielinskiNov 10, 2021
Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, Semrush offers a solution — Topic Research.
Nikolai BorodaOct 11, 2019
16 min read
Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences.
Alina PetrovaMay 30, 2019
13 min read
There will be 1.92 billion global digital buyers in 2019. Social media channels can become alternative marketplaces for ecommerce brands. In this article, we will explain how to use video content marketing to grow ecommerce brands on social media.
Hugh BeaulacMay 15, 2019
5 min read
Semrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.
Olga SmirnovaNov 13, 2018
8 min read
Whether you are faced with time constraints or a lack of resources, effort must still be dedicated to creating and revising your content benchmark. Here is a step-by-step guide to creating an express yet comprehensive content benchmark with Semrush in under an hour!
Ying LinOct 29, 2018
7 min read
Do you sometimes quietly question your content team’s work? In spite of all the “good” stats they show you, there is still a nagging feeling that you might be throwing your money away? You should never be in the dark about your content’s performance. With that in mind, we decided to show you how to evaluate your content team’s work and assess the quality of their output.
Anna LebedevaSep 06, 2018