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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

SEO
The world of digital marketing constantly changes and evolves. In an effort to stay ahead of competitors, every marketer tries to predict the future of the industry. For this reason, as 2015 draws to a close, we’ve decided to discuss the future of SEO and content marketing – one of its thorniest problems.This time we invited to our webinar a talented web strategist – Andy Crestodina, who has more than 15 years of experience in design and web marketing.
If you’re not currently using video to reach new audiences, you should be and here’s why: 4% of online users view at least one video per month 100 million users watch at least one video per day 90% of consumers say video has helped them make a buying decisionEnough to convince you? I hope so.When it comes to video we have old kids like YouTube and some new kids on the block such as Periscope and Twitch TV.
In the business of online marketing, what you say and how you say it determines whether people will buy what you are selling or not. In other word, content is king. This is so true of today that the quality of your product pales in comparison to the quality of your content with regard to bringing in customer loyalty and sales.
We digital marketers share the same goal: to reach as many online customers as possible.We focus on finding keywords they’d use when searching for products or services that we promote. We create content our audiences crave and devise strategies to present it to them at the most convenient time…don’t we.
Hello SEMrush blog readers! We are very happy to share with you an interview with Harsh Agrawal, a young entrepreneur, the mastermind behind the world famous ShoutMeLoud blog and a super-affiliate in our BeRush Affiliate Program.In this interview, Harsh Agrawal shares his tips on blogging, digital marketing and affiliate marketing, so keep reading to get the scoop!
I remember my Digg days — back when folks used to have fun on Digg, consuming crazy content, getting into political debates, and experiencing that high when something they submitted "popped" to the front page.Back then, we were all looking for crazy content that could go viral and keep making that popping sound. "Pop!"
Be careful! This article is trapped. Once you start reading it, you'll be forced to finish it.Our brain is more responsive to specific types of articles more than others. I'll share ten tips to boost shares to make your content more interesting to your audience, boost its shares, and increase your content's reach. Here's why you absolutely need to tailor your content to your audience:- It's good for SEO. If people stay and share your content more, your positions get better.
Think of your online publishing content as a salad. If the only ingredient to that salad is lettuce, your dish will likely be one of the most ignored items on the menu.Diversity benefits all business situations, especially advertising, and this theory more than applies to publishers assessing their native advertising offerings. To grab and maintain interest, you need to make your native ads as diverse as the target audience you’re trying to reach.
SEO
As marketers, some of us often think that publishing lengthy blog posts or articles would work wonders for our site rankings. A more common notion is that the longer the post, the better its search ranking will be, according to serpIQ. The first two positions in Google have a combined average of more than 2,450 words on a page!
I sent an email to over 3,000 people. Of the 749 people who opened it, not a single one clicked through....That was the wake-up call.I opened up our reports in MailChimp, and here's what I saw:At Process Street, we're still in the early stages of developing our email marketing strategy, and I'm pretty new to marketing. I thought this was a good enough excuse for our metrics, but it turns out I just needed to change a few obvious things. 

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Our SEMrush community rank reflects the level of your professional recognition in our community. We value quality contributions, so highly ranked members will get valuable incentives. Take part in discussions, write posts and speak on webinars, be friendly and helpful, and you will eventually get to the top of the ladder.

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