Content Marketing

Content marketing expert advice to help you create better content strategies. From how to do a content audit, what types of content to produce, tips on writing and producing content, to promoting your content so that it delivers results.
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Blog Content Types Every Ecommerce Business Should Use in 2017
5 Actionable Tips and Tools for Content Marketing

5 Actionable Tips and Tools for Content Marketing

Content marketing has evolved into something you not only should use but something that is essential for the success of your business. It is inevitable you may make some content marketing mistakes as you perfect your strategy; however, there are countless things you can do to pique the interest of your audience.
Megan TotkaMar 24, 2017
10 Brands That Drove Real Growth Through Content Marketing
Native Advertising vs. Content Marketing

Native Advertising vs. Content Marketing: What’s the Difference?

While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future.
Brad KeysFeb 16, 2017
Your Content Marketing Strategy: B2B vs. B2C

Your Content Marketing Strategy: B2B vs. B2C

Content marketing strategy within the world of digital has not been treated as a separate process but a mere marketing tool for quite some time. And since B2B and B2C businesses have quite different business goals, their content strategies should also vary. We will look at how B2Bs’ and B2Cs’ content marketing approaches differ.
Meri ChobanyanNov 17, 2016
Beginner Blogger Tips