Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Today’s most effective brands are turning to online personalities to engage their audiences, and they are seeing phenomenal results – especially when compared to other forms of digital marketing. Consumers want to learn about products in a natural way. According to MDG Advertising, 70 percent of internet users are more interested in a product they meet through content than one targeted at them with traditional advertising tricks.
Using vanity metrics to assess the effectiveness of your programmatic campaign is like basing your appearance off of what you see in a fun house mirror: You’re not getting a clear picture. Vanity metrics don’t just waste your money; they also misrepresent your marketing impact. If you rely on them, you aren’t optimizing your campaigns toward your business goals.
If we must still say “content is king,” why not turn to a real king – King Henry VIII specifically – to teach us all about it? Yes, this blog post might’ve been inspired by a month-long, wine-fueled binge of all four seasons of The Tudors, but the controversial king knows more about content strategy and marketing than you might expect.
Why is content marketing so important? Why do expert marketers suggest using content marketing for both startups and well-established businesses? Content marketing is one of the best ways to generate quality leads and increase audience engagement, sales, and business growth. That's a fact. Here are seven brands who are successfully using modern rules of content marketing.
Many companies consider content marketing a good investment that pays off well, and helps to retain customers and win their loyalty. At the same time, there’s been so much talk and controversy over how to measure a company’s content marketing efforts and justify their expenses. We were very excited to have Lyndon Antcliff @lyndoman, author, speaker and content marketing coach, discuss the ROI of content marketing.
As a person who frequently comes into contact with all sorts of different entrepreneurs, I find myself in situations where I constantly have to explain just how much content marketing is really important for SEO. No matter how “boring” your industry or niche might be, there’s still enough meat on those bones to cook up a great content marketing stew. You just have to look at it from the right perspective. With these tips, you can rock both SEO and content marketing.
The world of public relations has changed in recent years. Newer tools and technologies have made it simpler and easier to reach specific audiences, and the evolution of search engine optimization has created a more complex PR process that requires a strong strategy and understanding of SEO best practices. Although traditional PR best practices haven’t changed much, digital PR has changed dramatically as it has become a major player in the realm of SEO and digital media relations.