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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner. As we all know, not all businesses have a large budget for content promotion, so we asked the audience some questions that consultants often hear from business owners that are new to content and content promotion.
Building a content marketing funnel that works can be a real headache. SEMrush asked 350 marketers what makes an effective content funnel, and, today, we’re excited to share the results with you.
Check out our tried-and-true method for how to set up a content outsourcing workflow that really works.
A lot of articles discuss marketing and research strategies, but they don‘t discuss office politics, integration of teams, dealing with unsuccessful campaigns, and the ideal content team. In last week‘s #SEMrushchat, Christoph Trappe and our community discussed each of these issues, and offered strategies they use to manage each of them.
On June 12th, #SEMrushchat discussed ways your competitors can help improve your content strategy with guest Erika Heald. The discussion offered many insights on the mistakes businesses often make and the different critical factors they forget to examine. Our community offered excellent advice and strategies any agency, consultant, or business can use.
This post walks you through the different criteria that should be included in a content brief and explains how and where to include them to achieve the best result possible.
In last week‘s #SEMrushchat, we asked for opinions on pillar content and topic clusters. Our community shared their insights on the benefits of pillar content, topic clusters, creating an effective subtopic hierarchy, best practices, and identifying an ideal topic for your pillar content.
Sadly, a website‘s FAQ page is often rushed and rarely given much thought. But it shouldn‘t‘ be this way. This guide will walk you through the reasons why an awesome FAQ page is so important for SEO and branding, and show you 11 examples that we love so that you can feel inspired to improve yours.
Content marketing and SEO go hand-in-hand. Or do they? In this post, I‘ll go over how to combine SEO and content marketing effectively to achieve results. From using SEO to set the stage for your future content marketing strategy, you‘ll find useful tips throughout.
Choosing the right types of content in digital marketing is far more of an art than a science. What we know has worked for one brand or audience may fall completely flat for another. See different content types and how you can use them for your content marketing campaigns.
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