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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Last Wednesday on #SEMrushchat, Grant Simmons with over 25 years of experience strategizing and producing marketing communications for local and international companies. We asked Grant to share his insights on understanding audience intent, making connections with them, targeting them with contextual, data-driven content strategies, and measuring content performance with the right metrics.
Improving your company’s “customer experience,” or CX, is a critical part of keeping people happy with your brand, and we all know customer retention is a large part of business success. Dynamic content personalization is a great way to connect with your audience and provide an enhanced customer experience. Learn how to make it work for your business.
We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create compelling content and optimize it at the same time. But how does one optimize a piece of content effectively? We can help!
Melanie Nathan interviews Lee Odden regarding content ideas, content promotion, and understanding your customer for successful marketing. Lee is an accomplished author, and one of the most respected people in the entire SEO industry. Period. In this interview, you will find numerous strategies every marketer needs.
Nowadays, computer algorithms can be programmed to learn from the data and the inputs that it is fed. Machine learning is set to impact the content marketing industry in exciting ways, in fact, 84% of marketing organizations are now implementing or expanding to AI and machine learning. However, the key question remains – how exactly can machine learning affect the content game?
Content marketing can be overwhelming. Every day you have to perform hundreds of tasks at different stages of content workflow. Does it look familiar? We feel your pain. In this infographic, we`ll share with you the top problems content marketers face and how to solve them!
Despite spending hours on a great piece of content, the digital world is not always kind to content marketers. Most of the time, your content gets lost in between cat videos and memes. So, what can you do to make sure your content stands out and gets noticed to attract the right kind of traffic? Last week, Casie Gillette, offered some insights with our other chat guests. Check them out!
Guest blogging is still a great way to build rapport within your industry, but finding ideas for content can be hard. I am going to break down how to simplify the process using the SEMrush Keyword Gap tool and their other tools to find organic competitors. See how you can easily find a topic that a publisher needs with these tips.
Some of your best content on Instagram? Is not that bad idea for a brand? Find out why it might be one of your best marketing options and see all multiple strategies you can use to reach the audiences that won‘t just like your content but will also buy from you as well. This is a detailed how-to post for content marketers and businesses. Check it out!
User-generated content can be a gold mine for the e-commerce business: a competitive advantage, an element of trustworthiness and an assistant of the SEO specialist. Find out strategies for using reviews & UGC for maximum social impact and an increase in sales.

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