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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Last week, the #SEMrushchat topic was “How to Write Explosive Content“. Our community contributed outstanding tactical strategies and insights that only come from a lot of experience. If you want to improve your content marketing strategies, read through these tips.
Industry-focused events provide you with things you cannot find elsewhere, such as career building opportunities or the sharing of best performing tactics. We are happy to present the most valuable insights we have gained lately from top content marketing conferences.
Want to see examples of successfully implemented tone of voice illustrated by brands’ 404 pages? Dive in to learn how to find and implement a tone of voice for your brand in five steps. You will also discover why it is crucial for any business to have a consistent tone of voice and who has the expertise to define it.
This week, Ross Tavendale is discussing content ideation, and ways to find ideas that will work for your target audience. Watch this week‘s video to find out how identity, social information, and utility play a huge part in creating content that will reach your audiences and results in sales.
Content Marketing offers a tremendous opportunity for businesses to boost their results — it allows you to improve your online reputation, build a community and grow advocates of your brand. Check this guide to learn how to develop a great Content Marketing strategy for your company in 2019, step by step.
To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter. Discover the study results in this article.
SEO is a constantly changing industry. However, one thing is still the same, backlinks remain the most powerful Google ranking factor. If you want to get a substantial boost to your website‘s SEO and move up in Google’s rankings, link building is one of the best ways to do it.
Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can convert visitors to paying customers.
What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more. We looked at the minutiae of each pitch, from the type of subject line we used to the closing to determine the most effective way to pitch top-tier publishers.
SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.

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