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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Listen!Do you hear it?Listen closer.That sound? It’s the sound of your audience telling you what they want.What do they want? Listen closely, and you’ll find out.And when you listen, you suddenly have a plethora of content topics that can help you create expert pieces that your audience really wants to see.How can you really truly listen to your audience? Let’s take a look!
Content marketing is everywhere; you read it, you see it, you hear it.For anyone in the marketing field, the word “content” is unavoidable and content marketing is becoming more valuable to businesses. Creating content can be as simple as writing a blog post for your website or as difficult as writing in-depth, analytic papers for large corporations. Sharing content is completely different.
SEO
Blogging is always a challenging task from the perspective of promotion. There are a lot of things to keep in mind: content, search engine optimization, audience engagement and so on. While individual users are rarely concerned about achieving worldwide fame, for enterprises, blogging is a major marketing activity. Find all the blogging secrets shared by Kerry Butters, CEO of @markITwrite, author, tech and social media speaker and blogger.
Recently I met up with the store manager of a local cherry food retailer in Michigan. They had fantastic products, especially attractive for the fall season. We chatted a little and I asked them about their social media and content strategy. I did notice that the comfort that the manager had while talking about her favorite products was not reflected in our content and media conversation. And, it’s not uncommon.Most small businesses focus on products more than digital trends.
The reign of the press release was brief, yet impactful. For a few years (or could it have been a few months?), it seems like every business in the world was sending out weekly press releases, and every SEO guru was championing PRs as foolproof ways of generating significant Google traction.But oh, how the mighty have fallen. Press releases don’t pack the same search ranking/link building clout they once did, and as such many companies have flat-out discarded them.
Cannibal content can be a real drag; in fact, it can be more than that - a silent killer of your digital marketing efforts if left unaddressed.I see it far too often that people focus too heavily on where a keyword is ranking, rather than what page is ranking. If you haven't heard of cannibalisation or aren't currently on the look out for it at the moment, this blog could be well worth your time!
Visual content is a powerful instrument that can boost traffic and conversions. This is easily demonstrated by viewing a successful blog or the social media posts of leading companies. Although many understand the importance of images, a lot of bloggers and marketers find creating unique, relevant visuals difficult.Are there any tools that can help? What images are more likely to engage your audience.
SEO
For e-commerce businesses trying to be successful, a sound marketing strategy is one of the fundamental elements one has to formulate and implement in order to even survive online. Yet we see so many businesses wasting resources on channels that don’t pay off, others trying to rush through the slow process of building awareness, while some call it quits, discouraged by the high fees required to either build an in-house marketing team or outsource to an agency.
If you’re a marketer, you’ve probably heard the term “content marketing” about eight million times — to the point where it’s started to lose the pizzazz it once had.We’re all inundated with content in our inboxes, newsfeeds and other digital channels ad nauseam. So as marketers, how do we build a B2B marketing strategy that gets above the noise and generates high-quality content that boosts conversions and revenue.
According to CustomShow, 63 percent of attendees remember stories. Only 5 percent remember statistics. These numbers speak volumes about the importance of content-rich business presentations. Not only do they impress decision makers and audiences, but they also elevate a company’s overall brand image. Now the question is: how do you break away from traditional PowerPoint designs and still deliver a power-packed presentation while keeping the SEO aspect intact.

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