Content Marketing

Content marketing expert advice to help you create better content strategies. From how to do a content audit, what types of content to produce, tips on writing and producing content, to promoting your content so that it delivers results.
Tips and strategies for creating a content calendar
thought leadership
brand storytelling
State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content
Your Best Content Should Reside...On Instagram?

Your Best Content Should Reside...On Instagram?

Some of your best content on Instagram? Is not that bad idea for a brand? Find out why it might be one of your best marketing options and see all multiple strategies you can use to reach the audiences that won‘t just like your content but will also buy from you as well. This is a detailed how-to post for content marketers and businesses.
Ksenia EmelyanovaMar 29, 2018
Key Steps to Content Marketing in a Foreign Language
Content Writing Bootcamp

Content Writing Bootcamp #Semrushchat Recap

Content marketing may seem easy at a glance, but there is a lot that goes into it. Your writing needs to be strong, your topics need to be stellar, and your understanding of how to repurpose and utilize your best content needs to be solid. These are all distinct skills that are separate from the others but still necessary to achieve your content writing goals.
Maria KalyadinaFeb 19, 2018
How To Make Your Blog One-of-a-Kind in a Niche

How To Make Your Blog One-of-a-Kind in a Niche

With business blogging on the rise and generating more leads for B2B companies if compared with those that don‘t blog, you might want to focus on your own blog for more SEO benefits and long-term ROI for your business. However, it‘s not all that simple. These five factors are all you need to remember for success.
Lesley VosJan 12, 2018
How To Boost Your Video Marketing Campaign with User-Generated Content

How To Boost Your Video Marketing Campaign with User-Generated Content

In case you weren’t aware, video content is surging at the moment. 45% of people watch over an hour of Facebook or YouTube videos every week. While brands should certainly create in-house videos to communicate with their audiences, often the best publicity comes from user-generated video content such as product reviews. See strategies that will work for your company.
Aaron AgiusJan 04, 2018
Why You Need To Add Quora to Your Content Marketing Strategy

Why You Need To Add Quora to Your Content Marketing Strategy

Are you using Quora as part of your content marketing strategy? If not, see why you should start immediately and how to use it effectively. Quora is a great platform for marketers, for a multitude of reasons, including for getting more traffic to your content, for improving your content marketing strategy, for boosting your authority, and more.
Lilach BullockDec 06, 2017