Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
The fact that 93% of marketers reported to have employed or are planning to employ at least some content marketing strategies proves that this field is definitely going to dominate the digital landscape in the future. However, parallel with its evolution at an astonishing pace, the challenges for marketers have rapidly grown as well. Namely, the information overload makes people reduce their choices to those few most trusted ones. This is where influencer marketing steps in.
There is no perfect landing page – this much has been proven. However, if you want to increase your chances of developing high converting landing pages that are worth your time and money, then you need to study what other successful marketers are doing and find ways to apply these insights to your own pages. If you can do this, you’ll enjoy better conversion rates and higher overall engagement.
Today many companies have a blog. But does every business achieve its goals with blogging? I bet this is far from reality. Creating content for a business blog requires a specific approach that differs from writing to amuse readers and provide fun. Blogging will be beneficial for your company only if you can develop a clear plan, define major goals of your content marketing campaign and create and publish blog posts effectively.
Are you an event marketer with a limited budget. Content marketing is one of the most effective tactics for driving new customers, in this case, new event attendees. And you can create a content marketing plan rather easily. Here are some innovative ways to generate valuable content without having to spend long hours writing and without hiring extra staff members.
When planning editorial content it can be easy to fall into the trap of trusting your gut or guessing what your target audience wants. However, doing this can lead to bland or salesy content that just won’t be found and definitely won’t be shared.So how do we avoid the pitfalls of useless content?By avoiding three common mistakes and planning better.
B2B brands have been reluctant in the past to use digital channels for marketing. However, later they realized how important the channels are. And now the industry is seeing a new trend - interactive content is gaining traction.What factors accounted for it? How can interactive content benefit the B2B segment? Let’s find out.