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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Along with justifying ROI for your content marketing efforts, a serious content promotion strategy should be an important element to consider. All too often I hear people say they are really not seeing the benefits and the desired outcomes they expect, even though the business is investing heavily in creating great content. You could benefit from a well thought out strategy which focuses on actions items and tactics for getting results.
Over the past few years, inbound marketing has become increasingly important and has almost entirely overshadowed traditional outbound marketing techniques. One of the most interesting aspects is that inbound marketing is closely related to behavioral psychology. To discuss the art of inbound marketing, we invited to our SEMrush Chat Gianluca Fiorelli, international SEO and inbound strategist.
Your content marketing strategy is an essential part of your business. After all, you’re not just a business manager; you’re the CEO, SEO specialist, and social media director.Do you know if your content marketing is successful and targeting the right audience? Do you have an editor or proofreading tools to clean up the content before you hit publish?This resource list will take your content to the next level![image]
One cannot build a solid house by randomly throwing bricks in a pile. Before starting the construction, you need to work out a plan and create a drawing. Similarly, before proceeding with any content marketing activities, you need a carefully thought out strategy. Otherwise you risk ending up with miscellaneous pieces of content that bring no value to your audience or your business.
There’s that word again: Content. Every year, there are marketing conferences devoted to it, and content often dominates conversations across multiple departments of your business.Every brand knows they should be producing it, but no one wants to be simply creating content for its own sake -- they want to know how it can add measurable value to their business.
Content marketing, custom publishing, branded content- whatever you want to call it, it is a really powerful strategy for getting people’s attention online. It has worked for so many companies and it is sure set to work for yours as well. All you need to do is get it done excellently. The thing about content creation is that it increases engagement with the audience and it is direct unlike other marketing strategies.
Hello, dear SEMrush Blog readers!Today, we have with us Simon Penson, the founder and MD of Zazzle Media, a content-led digital marketing agency based in the UK. Simon is an accomplished content marketing specialist with ten years of media experience, as well as a former journalist and an editor.This interview was inspired by Simon’s new e-book Content Marketing Campaign Planning eBook – a comprehensive guide that can answer a lot of questions.But new knowledge gives rise to new questions.
By performing ongoing SEO and content marketing for a UK-based e-commerce site selling products within the auto niche, we made major improvements in six months with a limited budget.The Ultimate Metric:There are a lot of numbers one can share with regard to the digital marketing progress, but the number that matters the most is the ROI.
I’m attracted to data. No, not in that way, ya goof! When it comes to finding insights and making decisions, I naturally gravitate to a structured, well-presented analysis of data points versus a compelling individual case of the human side of a problem. Stories are just so prone to bias that I have come to doubt the relevance of a good one as the foundation for an argument. But that doesn’t mean we should exclude stories when trying to prove a point.
 There’s no denying it: content creation is a new gold rush for marketers. Our audiences like graphics on social media, watching mobile video and skimming our blogs in search of ever more personalized messages, and in an effort to meet those demands, we’ve become content factories, trying to produce original content enough to fill every channel under the sun.However, it’s possible that in an effort to give our audience what they want, we’re overwhelming them with too much too quickly.
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