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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

B2B companies that take the time to blog generate 67% more leads compared to those who don’t. And more than a third of marketers say blogs are the most valuable type of content marketing. Taking the time to develop a content strategy for your company is paramount to creating a consistent, strong online presence across social media channels.
If you're already using WordPress and want to take your content marketing efforts to the next level, there are a few essential plugins that can help. Like Bonnie and Clyde or Romeo and Juliet, WordPress plugins and content marketing are a perfect match – without the bank shootouts and suicide pacts.Here are a few of the most essential plugins for those looking to streamline the production of their content, improve its reach and make it easier to find.
You know, so much has been said about the importance of email marketing.And I’m sure you’ve heard all the stats already, for instance: Seventy-three percent of marketers admit that email is central to their business. Email marketing yields an average 4,300 percent return on investment for businesses in the United States. Marketers consistently rank email as the single most effective tactic for awareness, acquisition, conversion, and retention.
 While we now have data at our fingertips, a simple finger-to-the-wind approach to content production just won’t cut it anymore. All marketers should be utilizing data research for almost any and every decision.But the problem is the large scale of data available and how to assess it, let alone learn from and gain points to action. With the surplus of content out there, it’s not always easy to identify what’s useful or is going to bring in the most traffic and shares.
What it takes to segment your existing digital marketing strategy? A clear goal, some user data and a cup of coffee! That's it! But most of the marketers are still afraid to take a step ahead. The demand for a segmented marketing strategy is rising in the world of modern digital marketing and it's time you take the right step forward as early as possible.
 Have you ever wondered what makes a blog editor say yes to a pitch? What makes an editor review and post a submission promptly? Here’s an inside look.
You will always have competitors that you will be looking to track and monitor as you move along in your SEO campaign, some closer than others. You want to see what your competitors are doing to raise their rankings and what changes they are implementing to cause this result.
SEO
Are keywords dead? Sure, there’s no denying semantic search and structured data markup are the way of the future, and that old school SEO strategies like keyword stuffing are about as useful these days as an 8-track tape player. Keywords themselves, however, are far from dead. Producing and publishing great content on your website doesn’t guarantee search traffic.With so many different ways to say the same thing, choosing the right keyword phrases matters.
SEO
B2B content has the unfortunate responsibility to be both interesting enough to grab attention, yet useful enough to drive some business KPIs.While most consumer-facing companies can get by purely on entertainment alone, B2B companies have to stick with some fact-based information to be able to persuade and eventually get their readers to take action.And therein lies the problem.
SourceDo you incorporate infographics in your content? If you don’t already use them as part of your content strategy, this article will have you adding infographics and imagery in no time! You will understand how they can help you better reach your audience and grab their attention.Infographics are an excellent way to present information in a creative way, and our brains are better geared to recognize and remember images vs. text alone.

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