Content Marketing

Content marketing expert advice to help you create better content strategies. From how to do a content audit, what types of content to produce, tips on writing and producing content, to promoting your content so that it delivers results.
content pillars
Tips and strategies for creating a content calendar
thought leadership
brand storytelling
Your Content Marketing Strategy: B2B vs. B2C

Your Content Marketing Strategy: B2B vs. B2C

Content marketing strategy within the world of digital has not been treated as a separate process but a mere marketing tool for quite some time. And since B2B and B2C businesses have quite different business goals, their content strategies should also vary. We will look at how B2Bs’ and B2Cs’ content marketing approaches differ.
Meri ChobanyanNov 17, 2016
Beginner Blogger Tips
Helpful Tools for the Day-to-Day Content Marketer
Real Content Marketing Measurement Problem

How To Solve the Real Content Marketing Measurement Problem

Are your content measurements telling the whole story? As B2B brands allocate more and more of their budgets to content marketing, the pressure to perform is greater than ever, and measurements count, both in terms of gauging effectiveness and proving the value of content efforts to the C-suite. But even as 88% of marketers integrate content into their strategies, concerns over measurement and ROI abound.
Anna TalericoAug 17, 2016
Add Webinars to Your Content Marketing Toolbox

5 Reasons To Add Webinars to Your Content Marketing Toolbox

Content marketing is nothing if not diverse. There are so many different forms that content can take: blog posts, tweets, Facebook status updates, YouTube videos, LinkedIn Pulse articles, infographics, podcasts and the list goes on. Today I want to focus one on particular type of content that is, I think, wildly undervalued, perhaps the most often ignored tool in the content marketing toolbox: the webinar.
Amanda ClarkAug 15, 2016
Three Mistakes in Content Marketing

Three Mistakes in Content Marketing and How To Avoid Them

When planning editorial content it can be easy to fall into the trap of trusting your gut or guessing what your target audience wants. However, doing this can lead to bland or salesy content that just won’t be found and definitely won’t be shared. So how do we avoid the pitfalls of useless content? By avoiding three common mistakes and planning better.
Stella BaylesJun 03, 2016