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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

In 2013, lawmakers in the U.K. passed the Enterprise and Regulatory Reform Act. The controversial law shields content aggregators and archivists from costly legal repurcussions from authors of so-called "Orphan Works" if an unsuccessful "diligent search" was conducted in order to locate the original creator.The law is somewhat vague, however, in the language used to denote what exactly a "diligent search" entails.
“The purpose of psychology is to give us a completely different idea of the things we know best.“ -Paul ValeryConsidering you’re doing basic SEO and branding right, it is safe to assume that a visitor on your blog — who goes on to convert to a regular reader — is basically looking to stay. Now it’s your job as a marketer to understand and anticipate that reason and provide value that encourages them to hang around.
How do you currently come up with ideas for articles and content? Most content creators take one of two approaches: they either brainstorm a whole list of topics at one time and then take a couple of months to work through the list, or they write articles as they think of topics one-by-one. Let me suggest a more efficient method: topic clustering.
SEO
It seems like the lines between marketing departments blur a little more each day.There’s always a new development that weaves the best practices here with the strategies over there, or the developments in one area with the established tactics in another…Modern marketers must understand these overlaps and how they affect their daily tasks. In my experience, SEO professionals and content marketers deal with this the most.
A podcast and theme week would hardly be complete without a podcast on podcasting. I ask webinar host, educator and actor Peter Starr Northrop all about podcasting best practices in our latest SearchCast episode.
Regardless of how effective we all know content marketing is, creating consistent, high-quality content is a struggle. You have to think up ideas, find the time actually produce the piece, and then invest more time in promoting that piece.But, the main reason most content creators struggle is because they fall into the trap of thinking “content = blog post.” Which is so not the case.
Marketing Done RightPeople love small businesses. And I’m not just saying that; the data backs up my claim.A 2014 survey by UPS showed: 41% of people supported small businesses over large business (even if they had to pay more). People think small businesses have higher quality products than larger competitors. Respondents believe small businesses positively impact the local economy. 94% of people think it’s important to support local businesses.
You can’t write quality content in a vacuum. You have to know who you’re writing for.And to do that, you need to have fully-developed buyer personas — profiles of the basic types of individuals you are targeting. Your buyer personas tell you: Who is your audience? What are their needs, problems and values? And how best can you reach them?Simply developing buyer personas is not enough, of course. Once you create them, you use them as reference points for your content writing.
SEO has changed dramatically in the past few years, resulting in drastic changes to SEO strategies. One of the biggest changes to emerge is the shift to high-quality content.Content has become crucial to a website or business’s credibility. The main focus is to create helpful and useful resources that will grab your audience’s attention and establish yourself as a credible source of information.
In part I of my four-part series about creating high-traffic, data-driven content, I discussed determining customer life-cycle stages, curating content, identifying voice and creating the right content for your audience. In this segment, we'll take a look at creating content surrounding trends and events.

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