Content Marketing

Are keywords dead? Sure, there’s no denying semantic search and structured data markup are the way of the future, and that old school SEO strategies like keyword stuffing are about as useful these days as an 8-track tape player. Keywords themselves, however, are far from dead. Producing and publishing great content on your website doesn’t guarantee search traffic.With so many different ways to say the same thing, choosing the right keyword phrases matters.

B2B content has the unfortunate responsibility to be both interesting enough to grab attention, yet useful enough to drive some business KPIs.While most consumer-facing companies can get by purely on entertainment alone, B2B companies have to stick with some fact-based information to be able to persuade and eventually get their readers to take action.And therein lies the problem.

SourceDo you incorporate infographics in your content? If you don’t already use them as part of your content strategy, this article will have you adding infographics and imagery in no time! You will understand how they can help you better reach your audience and grab their attention.Infographics are an excellent way to present information in a creative way, and our brains are better geared to recognize and remember images vs. text alone.

Hello, dear SEMrush Blog readers!Today we are going to talk about one of the fundamental SEO issues. How do you mix SEO and content marketing to prepare a perfect marketing dish? What are the main problems that face content marketers and SEO specialists when working together? And of those two, who is the irreplaceable member of the marketing team.

Influencer marketing and blogger outreach are the biggest trends of online marketing in 2015. A whole industry has come to understand the power of online influencers to boost a brand’s PR and visibility.Many brands, nevertheless, fail to build constructive contacts with bloggers. How can you avoid their mistakes? Read on for five important rules!The Relationship Between Bloggers and BrandsSeeBloggers is one of the biggest conferences for bloggers in Europe.

Content is the engine that drives your website. From high traffic news sites and blogs to e-commerce product reviews and descriptions, the need to produce insightful, entertaining information is as great as the demand to access it.Everyone knows that delivering content is key for online success, but coming up with and managing content takes time and effort.Put in the time and strategize your approach to producing content.

Whether you own a huge e-business or a small local hotel website, you definitely want to get as many visitors to your website as possible. What can you do to increase traffic to your website? How should you conduct audience research? How do you gain traction in the short-term? Let’s discover some actionable tips and effective channels to drive traffic with our participants and special guest Felix Tarcomnicu @Felixtarcomnicu, entrepreneur and inbound marketer. 

It’s no secret that strong customer relationships are essential to business success. CRMs, or Customer Relationship Management systems, can be a helpful way to improve these relationships and stay organized, especially when running an e-commerce company. E-comms always have a diverse audience – sometimes they’re talking with the person in charge of purchasing, other times they’re talking to a middle-man, people are always at different points in the sales funnel, etc.

How often do you conduct a content audit? That question usually leads to squirming and overpromising on par with asking someone about their flossing habits. You know you should do it… but how often do you? Really? …Really?We took a survey in our recent content audit webinar with Moz, Wordstream, and Skyword (go to minute 13 for a shout out to SEMrush!), to help us get a sense of our collective content auditing habits.