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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Strap on your seatbelts and get ready to delve into the world of video marketing. According to Hubspot experts, video marketing is here, and it’s here to stay:There are plenty of great reasons why video marketing consistently comes out ahead: Videos increase people’s understanding of your product or service by 74%. 26% of Internet users look for more information after viewing a video. 80% of Internet users remember the video ads they watch online.
 As marketers get more serious about mobile and social, content marketing has become a given. In fact, according to the Content Marketing Institute, 88 percent of B2B marketers used content marketing this year. But the content marketing feeding frenzy has also left many marketers scratching their heads when it comes to figuring out which measurements matter.Here are a few ways your measurements might be misleading.
If you’re not currently using video to reach new audiences, you should be and here’s why: 4% of online users view at least one video per month 100 million users watch at least one video per day 90% of consumers say video has helped them make a buying decisionEnough to convince you? I hope so.When it comes to video we have old kids like YouTube and some new kids on the block such as Periscope and Twitch TV.
In the business of online marketing, what you say and how you say it determines whether people will buy what you are selling or not. In other word, content is king. This is so true of today that the quality of your product pales in comparison to the quality of your content with regard to bringing in customer loyalty and sales.
Hello SEMrush blog readers! We are very happy to share with you an interview with Harsh Agrawal, a young entrepreneur, the mastermind behind the world famous ShoutMeLoud blog and a super-affiliate in our BeRush Affiliate Program.In this interview, Harsh Agrawal shares his tips on blogging, digital marketing and affiliate marketing, so keep reading to get the scoop!
I remember my Digg days — back when folks used to have fun on Digg, consuming crazy content, getting into political debates, and experiencing that high when something they submitted "popped" to the front page.Back then, we were all looking for crazy content that could go viral and keep making that popping sound. "Pop!"
Be careful! This article is trapped. Once you start reading it, you'll be forced to finish it.Our brain is more responsive to specific types of articles more than others. I'll share ten tips to boost shares to make your content more interesting to your audience, boost its shares, and increase your content's reach. Here's why you absolutely need to tailor your content to your audience:- It's good for SEO. If people stay and share your content more, your positions get better.
Think of your online publishing content as a salad. If the only ingredient to that salad is lettuce, your dish will likely be one of the most ignored items on the menu.Diversity benefits all business situations, especially advertising, and this theory more than applies to publishers assessing their native advertising offerings. To grab and maintain interest, you need to make your native ads as diverse as the target audience you’re trying to reach.
As marketers, some of us often think that publishing lengthy blog posts or articles would work wonders for our site rankings. A more common notion is that the longer the post, the better its search ranking will be, according to serpIQ. The first two positions in Google have a combined average of more than 2,450 words on a page!
I sent an email to over 3,000 people. Of the 749 people who opened it, not a single one clicked through....That was the wake-up call.I opened up our reports in MailChimp, and here's what I saw:At Process Street, we're still in the early stages of developing our email marketing strategy, and I'm pretty new to marketing. I thought this was a good enough excuse for our metrics, but it turns out I just needed to change a few obvious things. 
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