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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

First it was hits, then page views, then unique visitors. Now it’s engaged time, attention minutes and brand lift. Content measurement trends are forever changing, yet perpetually flawed.At my content marketing company, we often hear questions such as “How do you know if the content performed well?” “What would you consider a successful article?” and “Can you make this go viral?”Here’s the short answer: It depends.
If you work in email marketing too, you’ll understand me.Google has given me a very tough time since they launched their new version of Gmail with different tabs for social media, updates and — the most-debated among email marketers — the promotions tab. That was back in May 2013, and we all had some level of hope that the new feature wouldn’t be that catchy.Then came October 2014, and our second blow in a little more than a year: Google Inbox.
You set goals for traffic, new followers, backlinks and social shares. You created a content calendar filled with engaging topics and titles that will keep you and your copywriters busy. You have a plan, you’re organized and you have every intention for the interconnectedness of your future on- and off-site content assets to look like this:(image source: http://i.imgur.com/SAqMEmj.
It’s no secret that marketing has evolved a great deal over the past few years.Five years ago, demanding a thorough justification for marketing budgets was almost as ludicrous as asking a 12-year-old to prove that intelligent forms of alien life exist.Fortunately, times have changed and now brands are actually able to see where their money goes at the end of a campaign.
You may have developed your own system in creating content for your website or blog. Below is a sample of your content creation workflow.
Nobody likes a “set it and forget it” attitude, so why are you doing it with your content?Content marketing is about creating valuable and engaging content that aims to drive customer interaction and interest in your business – But the reality is that not everyone is interested in the same type of content, even if they are interested in the same topic. 
We all know that content is what’s driving the SEO machine these days. What most people don’t know is that they could be going about it all wrong. Writing just any piece of re-hashed, over-done content isn’t going to cut it. Your written works have to be researched, well-prepared, and well… professional.If your content isn’t that, you’re probably gaining very little, no matter how much content you have placed out in cyberspace. You’re absolutely, for sure, wasting your time.
Shares are usually a hot commodity in the world of blogging. But it is often forgotten that the biggest impact on the performance of a blog post happens within the first hours of the blog post being published. The only guarantee that any blog post is shared anywhere is to share it yourself and generate the initial sharing flare.Therefore, the #1 rule to get more shares it to share the blog post yourself — instantly.
What comes to mind when developing a content marketing plan? If you’re like most companies, it’s a combination of trying to answer two key questions:Who will write my content?How will I generate leads from the content I create?While I could suggest the traditional route of creating frequent, high quality, long-form content with actionable advice, I’m going to take you down another road.Those elements are still very much in play, but everyone likes a twist; don’t you think?
There are many reasons to love content marketing. There’s the audience engagement and sharing potential. There are the SEO benefits, and the reduced marketing costs.And then there is the work.Despite all the benefits of content marketing, there’s no denying it’s a lot of work. Creating content takes time and requires a well-thought out strategy behind it to work. Part of that strategy is figuring out which content vehicles — or formats — are most effective.

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