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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

For e-commerce businesses trying to be successful, a sound marketing strategy is one of the fundamental elements one has to formulate and implement in order to even survive online. Yet we see so many businesses wasting resources on channels that don’t pay off, others trying to rush through the slow process of building awareness, while some call it quits, discouraged by the high fees required to either build an in-house marketing team or outsource to an agency.
If you’re a marketer, you’ve probably heard the term “content marketing” about eight million times — to the point where it’s started to lose the pizzazz it once had.We’re all inundated with content in our inboxes, newsfeeds and other digital channels ad nauseam. So as marketers, how do we build a B2B marketing strategy that gets above the noise and generates high-quality content that boosts conversions and revenue.
According to CustomShow, 63 percent of attendees remember stories. Only 5 percent remember statistics. These numbers speak volumes about the importance of content-rich business presentations. Not only do they impress decision makers and audiences, but they also elevate a company’s overall brand image. Now the question is: how do you break away from traditional PowerPoint designs and still deliver a power-packed presentation while keeping the SEO aspect intact.
Most companies choose to begin domestically. They’re comfortable with the culture and they have a general idea of the strategies, products, and services that people in their homeland prefer. However, for most companies the goal is expansion, and entering an international market is a great way to do that.International vs. Domestic MarketingThere are many benefits that come with marketing to an international audience that exceed expanding your business.
Since the beginning of the content boom, brands have been stuck on a broken treadmill — running faster every day just to stay in place, with no idea how many miles they’ve logged.So when a CFO asks about the ROI of the content marketing program, the CMO usually panics.
B2B companies that take the time to blog generate 67% more leads compared to those who don’t. And more than a third of marketers say blogs are the most valuable type of content marketing. Taking the time to develop a content strategy for your company is paramount to creating a consistent, strong online presence across social media channels.
If you're already using WordPress and want to take your content marketing efforts to the next level, there are a few essential plugins that can help. Like Bonnie and Clyde or Romeo and Juliet, WordPress plugins and content marketing are a perfect match – without the bank shootouts and suicide pacts.Here are a few of the most essential plugins for those looking to streamline the production of their content, improve its reach and make it easier to find.
While we now have data at our fingertips, a simple finger-to-the-wind approach to content production just won’t cut it anymore. All marketers should be utilizing data research for almost any and every decision.But the problem is the large scale of data available and how to assess it, let alone learn from and gain points to action. With the surplus of content out there, it’s not always easy to identify what’s useful or is going to bring in the most traffic and shares.
What it takes to segment your existing digital marketing strategy? A clear goal, some user data and a cup of coffee! That's it! But most of the marketers are still afraid to take a step ahead. The demand for a segmented marketing strategy is rising in the world of modern digital marketing and it's time you take the right step forward as early as possible.
You will always have competitors that you will be looking to track and monitor as you move along in your SEO campaign, some closer than others. You want to see what your competitors are doing to raise their rankings and what changes they are implementing to cause this result.
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