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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

Have you ever had an interview that was really uncomfortable? You know, the interview during which everyone fired questions at you and watched with blank expressions as you squirmed in your seat. The interview where it wasn’t just your suit that was making you sweat and you couldn’t wait to get away.On the flip side, have you ever had an interview that went just swimmingly? The interview where you walked in the room and instantly relaxed because everyone smiled and joked with you.
 You can't go very far today without being exposed to some kind of marketing imagery. It's all around us. Did you notice any billboards as you drove into the office today? Or did you catch a funny meme on social media this morning as you sipped your morning coffee?If they made an impact on you, I'm willing to bet that they weren't simply black and white walls of text.What do billboards and memes have in common?Images.
Way back in the wild and wooly early days of digital marketing, before the SERPs were beset by marauding Pandas, Pigeons, and Penguins,  linkbuilding was the "in" thing with SEO webmasters. From "linkwheels" to the black-hat link structures built on things like fake or adult domains, webmasters abused linkbuilding strategies to gain overnight rankings.But Google didn't remain dumb for very long.
Over the past 10 years, SEO has changed dramatically. If you’re an SEO with any tenure in the marketplace, you already know that. If not, if you’re just starting out in this crazy world of ours, you really missed the fun days — the days of wealth and abandon.In 2014, we have to work much, MUCH harder to get our clients to rank well in search.
When it comes to boosting business profits, the knee-jerk reaction for many of us is to pick up the phone and introduce ourselves to new potential customers. Our natural assumption being that this fresh blood is the perfect soundboard for our sales spiel without any complicated history or preconceptions of our brand.In real life, though, the grass isn’t always greener.

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