Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
While we now have data at our fingertips, a simple finger-to-the-wind approach to content production just won’t cut it anymore. All marketers should be utilizing data research for almost any and every decision.But the problem is the large scale of data available and how to assess it, let alone learn from and gain points to action. With the surplus of content out there, it’s not always easy to identify what’s useful or is going to bring in the most traffic and shares.
What it takes to segment your existing digital marketing strategy? A clear goal, some user data and a cup of coffee! That's it! But most of the marketers are still afraid to take a step ahead. The demand for a segmented marketing strategy is rising in the world of modern digital marketing and it's time you take the right step forward as early as possible.
Are keywords dead? Sure, there’s no denying semantic search and structured data markup are the way of the future, and that old school SEO strategies like keyword stuffing are about as useful these days as an 8-track tape player. Keywords themselves, however, are far from dead. Producing and publishing great content on your website doesn’t guarantee search traffic.With so many different ways to say the same thing, choosing the right keyword phrases matters.
B2B content has the unfortunate responsibility to be both interesting enough to grab attention, yet useful enough to drive some business KPIs.While most consumer-facing companies can get by purely on entertainment alone, B2B companies have to stick with some fact-based information to be able to persuade and eventually get their readers to take action.And therein lies the problem.
SourceDo you incorporate infographics in your content? If you don’t already use them as part of your content strategy, this article will have you adding infographics and imagery in no time! You will understand how they can help you better reach your audience and grab their attention.Infographics are an excellent way to present information in a creative way, and our brains are better geared to recognize and remember images vs. text alone.
Hello, dear SEMrush Blog readers!Today we are going to talk about one of the fundamental SEO issues. How do you mix SEO and content marketing to prepare a perfect marketing dish? What are the main problems that face content marketers and SEO specialists when working together? And of those two, who is the irreplaceable member of the marketing team.
Everyone wants to get succeed with their blog, but few people know the “secret recipe.” Writing a great blog is one of those things that once you find your groove, you just don’t want to stop writing. However, all those great write-ups aren’t worth much if their visibility is poor. And this is one of the reasons why majority of the blogs fail; they think that SEO is no more important and “keyword research” is a waste of time.
Influencer marketing and blogger outreach are the biggest trends of online marketing in 2015. A whole industry has come to understand the power of online influencers to boost a brand’s PR and visibility.Many brands, nevertheless, fail to build constructive contacts with bloggers. How can you avoid their mistakes? Read on for five important rules!The Relationship Between Bloggers and BrandsSeeBloggers is one of the biggest conferences for bloggers in Europe.
Content is the engine that drives your website. From high traffic news sites and blogs to e-commerce product reviews and descriptions, the need to produce insightful, entertaining information is as great as the demand to access it.Everyone knows that delivering content is key for online success, but coming up with and managing content takes time and effort.Put in the time and strategize your approach to producing content.