Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
It’s no secret that marketing has evolved a great deal over the past few years.Five years ago, demanding a thorough justification for marketing budgets was almost as ludicrous as asking a 12-year-old to prove that intelligent forms of alien life exist.Fortunately, times have changed and now brands are actually able to see where their money goes at the end of a campaign.
Nobody likes a “set it and forget it” attitude, so why are you doing it with your content?Content marketing is about creating valuable and engaging content that aims to drive customer interaction and interest in your business – But the reality is that not everyone is interested in the same type of content, even if they are interested in the same topic.
We all know that content is what’s driving the SEO machine these days. What most people don’t know is that they could be going about it all wrong. Writing just any piece of re-hashed, over-done content isn’t going to cut it. Your written works have to be researched, well-prepared, and well… professional.If your content isn’t that, you’re probably gaining very little, no matter how much content you have placed out in cyberspace. You’re absolutely, for sure, wasting your time.
Shares are usually a hot commodity in the world of blogging. But it is often forgotten that the biggest impact on the performance of a blog post happens within the first hours of the blog post being published. The only guarantee that any blog post is shared anywhere is to share it yourself and generate the initial sharing flare.Therefore, the #1 rule to get more shares it to share the blog post yourself — instantly.
There are many reasons to love content marketing. There’s the audience engagement and sharing potential. There are the SEO benefits, and the reduced marketing costs.And then there is the work.Despite all the benefits of content marketing, there’s no denying it’s a lot of work. Creating content takes time and requires a well-thought out strategy behind it to work. Part of that strategy is figuring out which content vehicles — or formats — are most effective.
Have you ever had an interview that was really uncomfortable? You know, the interview during which everyone fired questions at you and watched with blank expressions as you squirmed in your seat. The interview where it wasn’t just your suit that was making you sweat and you couldn’t wait to get away.On the flip side, have you ever had an interview that went just swimmingly? The interview where you walked in the room and instantly relaxed because everyone smiled and joked with you.
You can't go very far today without being exposed to some kind of marketing imagery. It's all around us. Did you notice any billboards as you drove into the office today? Or did you catch a funny meme on social media this morning as you sipped your morning coffee?If they made an impact on you, I'm willing to bet that they weren't simply black and white walls of text.What do billboards and memes have in common?Images.
Way back in the wild and wooly early days of digital marketing, before the SERPs were beset by marauding Pandas, Pigeons, and Penguins, linkbuilding was the "in" thing with SEO webmasters. From "linkwheels" to the black-hat link structures built on things like fake or adult domains, webmasters abused linkbuilding strategies to gain overnight rankings.But Google didn't remain dumb for very long.
Over the past 10 years, SEO has changed dramatically. If you’re an SEO with any tenure in the marketplace, you already know that. If not, if you’re just starting out in this crazy world of ours, you really missed the fun days — the days of wealth and abandon.In 2014, we have to work much, MUCH harder to get our clients to rank well in search.