Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
Content is king! Content is king! Content is king!That cheer has arisen from every quarter of the Internet community like an army in a Game of Thrones episode greeting their Khaleesi.Content marketing has proven to be one of the most effective methods of reaching consumers and connecting brands with potential customers. We all love content marketing and content is the best thing since sliced bread and apple pie.Until you have to manage and schedule that content.
Blog traffic from organic sources (non-paid) can be a complete headache for both beginner bloggers and some more experienced bloggers who may have reached a traffic ceiling.Perhaps you are trying to enter an industry that is way too competitive, or maybe you are getting a good amount of visits from your years of blogging, but now you simply don’t have the same amount of time to put into promotion to gather more referrals. Maybe you have writer's block.
With the advent of smart technology (TV, cell phones and other portable devices), people are now more connected to each other than ever before. They can fast-forward ads, skip them or simply overlook them, making traditional marketing less effective by the minute. Therefore, marketers are now looking for a better way to interact with their consumers.Marketers now understand that it is time for content marketing to take its due place.What is Content Marketing.
College graduation season is upon us! Join SEMrush for New Grads Week, which features Q&As, podcasts, blog posts and surveys on how technology has changed in our personal and working lives since we left school. Join the conversation on social media with #NewGradsWeek.It feels like I graduated from college just yesterday. Six years sure does fly by! Social media and content marketing has undoubtfully evolved since I was searching for my first full-time job.
Whether you call yourself a content, digital, Internet or just a plain old marketer, everything now comes back to the Internet in one way or another. Even some public relations pros are learning a thing or two from SEO experts, and those SEO gurus are slowly becoming more and more like PR people. No matter what your position in marketing, there are tools and online applications that can help make your job a little bit easier.
When I first started out at my current company, I was faced with clients that were in industries that I knew nothing about — enter cloud servicing and lease software. My confidence as a writer suddenly went from a 10 to a 3. How was I supposed to write for these clients that I knew nothing about? How was I supposed to create content that would captivate their readers who were well-versed in this obtuse industry.
As a startup entering “super-growth” last year, my company, L&T Co., started hunting out the best tools to help us manage our content, clients and writers in a more efficient way. We found two that have not only proven indispensable to us, but will help any marketing department or agency boost productivity, motivation, and most importantly, offer clients as much transparency into the daily workflow as you wish.
Last month, my car window fell into my car door. Pushing the window control resulted in all sorts of grinding. Awesome. Being the do-it-myself type (and also cheap), I headed to YouTube to figure out what broke and how to fix it. My search quickly let me to a video published by an auto parts website. A few clicks, and I knew how to replace my window regulator and was able to order the part.That is content marketing done right.The company provided me with valuable information that I needed.
Michael Scott, Ron Swanson and Donald Trump all have something in common besides their nice haircuts and good looks — they’re boss at being the boss. When it comes to the world of content writing, there’s so much competition.There will always be better blogs, better products and, yes, even bosses with better mustaches than Swanson’s. How can you make your content stand out from the crowd?
First it was hits, then page views, then unique visitors. Now it’s engaged time, attention minutes and brand lift. Content measurement trends are forever changing, yet perpetually flawed.At my content marketing company, we often hear questions such as “How do you know if the content performed well?” “What would you consider a successful article?” and “Can you make this go viral?”Here’s the short answer: It depends.