Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Life lesson: If you want somebody to do something, you generally have to tell him to do it. If you want your husband to wash the dishes, you’re better off asking him than expecting him to read your mind. And if you want website visitors to take a certain action, you’re better off guiding them through the process and spelling out exactly what you want from them, instead of hoping they’ll just stumble upon it.Or, to say all of that a bit more succinctly: Calls to action are important.
Content is king! Content is king! Content is king!That cheer has arisen from every quarter of the Internet community like an army in a Game of Thrones episode greeting their Khaleesi.Content marketing has proven to be one of the most effective methods of reaching consumers and connecting brands with potential customers. We all love content marketing and content is the best thing since sliced bread and apple pie.Until you have to manage and schedule that content.
Most people think they are dead in the water after a hit to their overall traffic from the big bad Panda. However, what most companies don’t realize is, they can recover if they add a few steps to their daily activities.These additional steps will improve the experience of their site‘s visitors as well as their traffic and rank.What is the Google Panda Algorithm.
Blog traffic from organic sources (non-paid) can be a complete headache for both beginner bloggers and some more experienced bloggers who may have reached a traffic ceiling.Perhaps you are trying to enter an industry that is way too competitive, or maybe you are getting a good amount of visits from your years of blogging, but now you simply don’t have the same amount of time to put into promotion to gather more referrals. Maybe you have writer's block.
Unless you’re completely new to the online world, you know Neil Patel — the marketer who’s skyrocketed his businesses through the power of content marketing. His efforts serve as foundational lessons for anyone interested in this marketing format.As a startup, you know that strong content marketing can help your increase cash flow, as well as improve your customer acquisition and retention efforts.
This blog post offers a cross-platform look at a variety of things that will change how businesses and consumers interact in the future.Almost halfway into 2015 already, these are some of the key ways marketers and web publishers will be able to monetize their digital content. They represent opportunities to expand your business and help you keep a competitive edge in a market that is quickly becoming saturated with ideas.
A few weeks ago Amanda Clark wrote a great post, “When is it Time to Hire a Content Writer?,“ which inspired me to write this one.Writing can be very personal. But sooner or later, it will become too difficult to manage all of your content on your own. Perhaps your company has grown. Or maybe creating new content requires skills you don’t have. The only solution might be to hire someone to help.
I spend a lot of time in my car. From my hour-each-way commute in snarling Philadelphia traffic, to the evenings and weekends I volunteer as a coach, sometimes it feels like I spend as much time in the car as I do at home.Even with a huge music collection, terrestrial radio and a premium Spotify subscription at my disposal, I still get bored. So I listen to podcasts — a lot of them.
With the advent of smart technology (TV, cell phones and other portable devices), people are now more connected to each other than ever before. They can fast-forward ads, skip them or simply overlook them, making traditional marketing less effective by the minute. Therefore, marketers are now looking for a better way to interact with their consumers.Marketers now understand that it is time for content marketing to take its due place.What is Content Marketing.
Over the past few years, content has exploded on the web. Most businesses are struggling just to get in the race, much less keep up.Unfortunately, the ever-growing demand for content doesn't always result in the original quality the search engines (and users) are searching for. If you take liberties with the words of other websites, you may sink your own SEO.Here are some common issues you might have missed...and how to fix them.