Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Marketing Done RightPeople love small businesses. And I’m not just saying that; the data backs up my claim.A 2014 survey by UPS showed: 41% of people supported small businesses over large business (even if they had to pay more). People think small businesses have higher quality products than larger competitors. Respondents believe small businesses positively impact the local economy. 94% of people think it’s important to support local businesses.
Summer is here and it's inspiring. It's time to drive with the windows down, fire up the barbecue and head to the beach (here in Philly, that's called 'going down the shore'). Naturally, this creates a desire to blog about summer and connect with audiences also celebrating the season.Let's look at some tips for strategizing your summer content.
You can’t write quality content in a vacuum. You have to know who you’re writing for.And to do that, you need to have fully-developed buyer personas — profiles of the basic types of individuals you are targeting. Your buyer personas tell you: Who is your audience? What are their needs, problems and values? And how best can you reach them?Simply developing buyer personas is not enough, of course. Once you create them, you use them as reference points for your content writing.
“So, what kind of SEO tactics are you using to drive traffic and earn links?” “Oh, we are blogging.” “Oh okay.” “We are creating blogs with good, unique content because Google loves good unique content.” “Right. But what are you doing to promote your blogs? How are you gauging engagement and readership? What are you doing to make your blogs attractive as possible to earn editorial links?” “Um, no, no you see we are blogging.”Insert silent scream here.
SEO has changed dramatically in the past few years, resulting in drastic changes to SEO strategies. One of the biggest changes to emerge is the shift to high-quality content.Content has become crucial to a website or business’s credibility. The main focus is to create helpful and useful resources that will grab your audience’s attention and establish yourself as a credible source of information.
In part I of my four-part series about creating high-traffic, data-driven content, I discussed making content to match your audience. In part II, I looked at creating content about trends and events. This segment focuses on creating content using solid topics and strategies that work. Part III includes tips for finding topics and creating content around solid, existing topics and backlinks.
In part I of my four-part series about creating high-traffic, data-driven content, I gave an overview of how to create the right content for your audience. In part II, I detailed how to create content surrounding trends and events. This segment focuses on creating content using solid topics and strategies that work.
If you’re using only your sales funnel and personas to develop content topics you’re missing out on enormous opportunities for domain and brand authority rankings.When written for the right audiences, authority content can earn links (domain authority) and awareness (brand authority). But finding the right audience to target with a piece of content is a project in and of itself.
In part I of my four-part series about creating high-traffic, data-driven content, I discussed determining customer life-cycle stages, curating content, identifying voice and creating the right content for your audience. In this segment, we'll take a look at creating content surrounding trends and events.
Writing great content can be like playing a game of golf. (Really!)Just as you would approach any round of golf using the game's tried and true rules, you likewise can apply a reliable set of standards to writing content. When you want to enjoy the same success with writing that you have on the green, you can approach your content game with these important writing rules in mind.