Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

SEO has changed dramatically in the past few years, resulting in drastic changes to SEO strategies. One of the biggest changes to emerge is the shift to high-quality content.Content has become crucial to a website or business’s credibility. The main focus is to create helpful and useful resources that will grab your audience’s attention and establish yourself as a credible source of information.
In part I of my four-part series about creating high-traffic, data-driven content, I discussed making content to match your audience. In part II, I looked at creating content about trends and events. This segment focuses on creating content using solid topics and strategies that work. Part III includes tips for finding topics and creating content around solid, existing topics and backlinks.
In part I of my four-part series about creating high-traffic, data-driven content, I gave an overview of how to create the right content for your audience. In part II, I detailed how to create content surrounding trends and events. This segment focuses on creating content using solid topics and strategies that work.
If you’re using only your sales funnel and personas to develop content topics you’re missing out on enormous opportunities for domain and brand authority rankings.When written for the right audiences, authority content can earn links (domain authority) and awareness (brand authority). But finding the right audience to target with a piece of content is a project in and of itself.
In part I of my four-part series about creating high-traffic, data-driven content, I discussed determining customer life-cycle stages, curating content, identifying voice and creating the right content for your audience. In this segment, we'll take a look at creating content surrounding trends and events.
Writing great content can be like playing a game of golf. (Really!)Just as you would approach any round of golf using the game's tried and true rules, you likewise can apply a reliable set of standards to writing content. When you want to enjoy the same success with writing that you have on the green, you can approach your content game with these important writing rules in mind.
Life lesson: If you want somebody to do something, you generally have to tell him to do it. If you want your husband to wash the dishes, you’re better off asking him than expecting him to read your mind. And if you want website visitors to take a certain action, you’re better off guiding them through the process and spelling out exactly what you want from them, instead of hoping they’ll just stumble upon it.Or, to say all of that a bit more succinctly: Calls to action are important.
Content is king! Content is king! Content is king!That cheer has arisen from every quarter of the Internet community like an army in a Game of Thrones episode greeting their Khaleesi.Content marketing has proven to be one of the most effective methods of reaching consumers and connecting brands with potential customers. We all love content marketing and content is the best thing since sliced bread and apple pie.Until you have to manage and schedule that content.
Most people think they are dead in the water after a hit to their overall traffic from the big bad Panda. However, what most companies don’t realize is, they can recover if they add a few steps to their daily activities.These additional steps will improve the experience of their site‘s visitors as well as their traffic and rank.What is the Google Panda Algorithm.
Blog traffic from organic sources (non-paid) can be a complete headache for both beginner bloggers and some more experienced bloggers who may have reached a traffic ceiling.Perhaps you are trying to enter an industry that is way too competitive, or maybe you are getting a good amount of visits from your years of blogging, but now you simply don’t have the same amount of time to put into promotion to gather more referrals. Maybe you have writer's block.